Apple Planning Planning Ai Powered Web Search for Siri next year: Report

Apple plans to launch a new web research tool powered by AI for Siri next year, according to a new Bloomberg report, because it seeks to compete with competitors who have invested massively in AI. The details are still rare and could change before the launch, but it seems that everything could be fueled by a personalized version of Google Gemini.

According to Bloomberg, the new system is called the responses to global knowledge internally, and can even be added to Safari and Spotlight. A version fueled by Siri’s AI was delayed for a long time, after Apple promised in 2024 that it would be available in June 2025. Of course, this was rejected.

The new AI features to Siri will probably create a research experience on Apple devices that uses the unique access he has to things like text, photos and videos. And it is likely to create summaries based on web searches more powerful than what is available with SIRI currently anemic.

But even if a tailor -made gemini is used for certain functions such as the summary, it would probably work on the private Apple cloud calculation servers in order to maintain confidentiality, according to Bloomberg. Google has already delivered Gemini’s summary technology to Apple, but it is still refined. Apple has previously planned to buy perplexity but is no longer interested, according to the media.

Confidentiality was a delicate problem to solve when technological companies attack AI. Sam Altman of Openai warned that anyone using Chatgpt as therapist should know that there are no laws of confidentiality of the doctor for AI chatbots. And Meredith Whittaker of Signal warned that the capacities of agentics are extremely difficult to achieve in an encrypted manner.

Apple has obtained the heat of investors for apparently slipping behind other startups in the implementation of the AI. But there have been good reasons to be careful. Generative artificial intelligence often does not work as announced, and there are a number of obstacles to make it sure. Openai has learned that the lesson to the hard, because the reports of Psychosis of the AI ​​flood the Internet.

But Cook recently pointed out that he understood how much technology could be a transformative for Apple, nicknning the AI ​​revolution “as large or larger” than a world of hands last month.

Apple’s rise in power with AI should take a while, as Bloomberg notes. The company announces a new iPhone next week, but the device should not have new “major” AI features.