Apple CEO, Tim Cook, calls the “ greater than internet ” in rare meeting all hand

In a global labor meeting organized by Apple’s headquarters in Cupertino, California, CEO Tim Cook seemed to admit what Apple analysts and enthusiasts in the world had raised concerns: that Apple has lagged behind the competitors in the AI race. And Cook has promised to employees that the company will do everything to make up for it.

“Apple must do this. Apple will. BloombergAnd called the AI revolution “as large or greater” as the Internet.

The meeting took place one day after Apple declared better income than expected in its quarterly report of the results, and this brought up the actions of the company. The report came in a week already marked by Major results of technological gains, partially motivated by AI. But unlike Meta and Microsoft, Apple’s increase in income was attributable to iPhone sales and not necessarily a force in AI.

In the call of profits according to the report, Cook told investors that Apple provided for “considerably” increases its investments in AI and was open to acquisitions to do so. He also said that the company “actively reasspects a good number of people to focus on AI’s features”.

Cook echoes these feelings at the meeting on Friday, saying that the company will make the necessary investments in AI to make up for the moment.

Improved Siri is back and allegedly better than ever

Apple has worked to integrate advanced AI in its range of products in the past year as part of its Apple Intelligence initiative, which the company unveiled during the conference of world developers in June 2024. This decision was encountered by the celebration and the criticisms even at that time: the great bet of Apple on AI was a happy new year after competitors like OPENAI, Google, Google, Google, Google, Google, Google Microsoft and Meta have intensified their offers.

Despite this, the company’s progress on Apple Intelligence has been slow. Apple was supposed to unveil an improved SIRI in AI earlier this year, and even published advertisements for the new iPhone with AI-Ai-Ai-Ai-Ai capabilities, but the Cupertino giant pushed This is revealed at the last minute, next spring, although nothing is officially confirmed.

Change-up has caused a major reaction to investors and customers, two major legal proceedingsand a complete overhaul of the company.

Cook said on Friday that 12,000 workers had been hired in the past year, 40% of whom joined research and development teams.

The redesign of the leaders following the benefits of LLM Siri “supercharged” the work of the company in the development of the AI, said the vice-president of the software engineering Craig Federighi at the meeting.

According to Federighi, the main problem with the deployment of LLM Siri was that Apple tried to build a “hybrid architecture” which used two different software systems. This plan has now been scratched, and Federighi seemed confident in the future of LLM Siri this time, claiming that the new “overflower redesign” will now produce “a much more important upgrade that we have considered”.

The chips are at the center of the scene

According to Cook, the development of fleas is also key to the new AI strategy.

Apple has been working on the design of internal AI chips for some time now, according to a Wall Street Journal report From last year, in an ACDC project appointed by internal code (standing for Apple fleas in the data center). The technology giant would have been teaming up with Broadcom to develop its first IA Chip code code called Baltra, according to a report Last year in information, and Apple expects to start mass production by 2026.

Apple train could be on the brand

Despite being a world leader in technology and a familiar name in consumer electronics, Apple is far from the summit in the AI race.

But although it scares some Apple fans and investors, others think that it is actually a kind of brand. Tim Cook said on Friday that it belonged to this last camp.

“We have rarely been the first,” said Cook at the meeting. “There was a PC before the Mac; there was a smartphone before the iPhone; there were many tablets before the iPad; there was an MP3 player before the iPod.”

Cook has one point. Apple is not necessarily known to have managed new technologies, but the force of the company has just improved said technology and manufacturing products that become very dominant in their respective markets. And if Apple makes the right movements in the development and scaling of its AI products offers, Cook could also add an AI to this list.