October 7, 2025

Sports Company Better Collective launches the automatic betting tool powered by AI `Playbook ”

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Best collective game book

Digital Sports Media Group Better Collective has launched “ Playbook ”, which it describes as a Paris solution fueled by AI which will change the way fans place bets.

The launch comes after the company published a press release in February, which shared the details of a pilot type program executed in New Orleans. The pilot program has now been set up in the full product.

“Basically, Playbook is designed to make bets transparent and more engaging for fans. Playbook improves the user experience by delivering an exploitable link – using the image of the betting of betting built on the AI ​​and the SMART deep links – from the content of the bets and the advice that opens directly on an application or a Sportsbook website with the preloaded bet, “explains the company.

In a practical video, the game book responds to people on the X platform (formerly Twitter) with pre-constructed bets. He shows that the official account sharing one by aspects and then suggests that people can respond to the message with their sportsbook of Choice.

From there, Playbook is supposed to count in a few seconds with a betting pants constructed automatically. Six sportsbooks are currently compatible with the platform.

Playbook launches before the NFL season, with more markets in the pipeline

The video ends with the following statement: “Manual bets are dead and the landslides automatically built are the future.”

Jesper Søgaard, co-founder and CEO of Better Collective, said: “Playbook reflects our ambition to conduct in the supply of unique and engaging sports betting experiences for sports fans and bettors while leading a high retention value for our partners.

“This positions a better collective unique in the world ecosystem of sports betting, where sports fans bet more than 1.5 Billion of euros per year.”

The game -related tool was launched before the NFL season, but better collective declares that additional key markets are underway. The company also plans to develop a series of wider Paris tools and assistants.

Featured image: screenshot via the YouTube video of the action network / game book

The Sports Postse Better Collective launches the automatic betting tool powered by AI “Playbook ‘appears first on Readwrite.


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