The outdoor brand apologizes for the display of fireworks in Tibet

Chinese officials are investigating the Arc’Teryx outdoor clothing brand after apologizing for a fireworks fire in the Tibet Himalayan region, which has attracted its potential impact on the fragile ecosystem.

Videos of the September 19 event show multicolored fireworks that broke out through the foothills in an exhibition designed by the Chinese artist Cai Guo Qiang as part of a promotional campaign.

But the show triggered an online critic dam, with people saying that the blow contradicted the image of Arc’Teryx as a brand focused on conservation and calling for a boycott of its clothing line.

The Canadian company apologized for the screen, saying that it was “out of line with Arc’Teryx values”.

The firm said it would work with an external agency to assess the impact of the project, adding that it had used fully biodegradable materials. Arc’Teryx also said that the spectacle was aimed at raising awareness among mountains.

Founded in 1989, Arc’Teryx is extremely popular for its high -end sportswear and mountaineering equipment and manages more than 150 stores in the world. It belongs to the fitness equipment company listed in Hong Kong Anta Sports.

He joined forces with the pyrotechnic artist Cai to stage the high altitude screen called Rising Dragon, taking place more than 5,000 meters in the Tibet Shigatse region, a bridge towards Himalayan peaks like Everest.

The mountains are also sacred for the people of Tibet, where many follow Buddhism. This has been a closely controlled part of China since its annex in the 1950s, leading some online to wonder how and why the project was approved in the first place.

Critics said the mountains were too fragile for fireworks, and explosions, color and smoke would have disrupted the ecosystem and local fauna.

A leading commentary on the apologies of Arc’Teryx said that the screen was “not something that can be forgiven with a single post of apology”, and urged the company to assume responsibility for any long -term environmental impact.

Another speaker asked how a project of such a scale could have been approved by so many people.

“Public criticism has alerted to us that the evaluation of the expression of art must be more professional and we must be more humble and respectful of nature,” said Arc’teryx in his press release.

Mr. Cai, the artist who was also criticized, apologized for his role and declared that he would work with the authorities to help take over from the region.

The 67 -year -old artist made his name with cannon powder paintings and outdoor pyrotechnic displays. He supervised fireworks for the 2008 Beijing Olympic Games.