Starbucks will test a new Latte protein

Tuesday, the country’s n ° 1 coffee channel announced that it was entering the frantic protein market by testing a new drink option: a sugar -free vanilla latte surmounted by banana mousse containing 15 grams of protein.

Starbucks announced its new product on Tuesday at a corporate event in Las Vegas, Bloomberg reported.

The new protein foam will come from a powder (a source not yet specified), Starbucks told Bloomberg, and customers will be able to add it to any cold foam flavor. It will be tested in five American locations and occurs months after the CEO Brian Niccol said that, during a first quarter’s call for results, “innovation will be a key part of the puzzle to keep the brand relevant, to keep the menu relevant.”

A Starbucks spokesman says Fortune that “the cold banana protein mousse is currently tested, so that drinks can evolve” and that it is not vegan. She adds that it is part of Starbucks “exploring new ways of carrying out health and well-being”.

The addition of the test product follows coffee chain n ° 3 of the country, Dutch Bros, offering a line of protein slats which contain from 13 to 39 grams of protein. Dunkin ‘, coffee chain n ° 2 in America, does not (yet) offer protein drinks in the United States, but made in the United Kingdom, with a strong infositive coffee containing 20 grams of protein.

Starbucks also has a protein option in the United Kingdom because it launched a ready-to-drink protein coffee last year.

The current enthusiasm of proteins has included people sharing protein diet coke concoctions, daily protein -rich daily objectives and protein -rich ice cream recipes on Tiktok, where there are more than 204 million messages on the “high protein”.

However, while protein is an important part of the construction of muscles and can help support weight loss, many people tend to focus on consumption and ignore other body needs, especially fibers, tell nutritionists Fortune recently. They have demystified the message that people do not get enough protein.

“If you meet your calorie needs … you meet your protein needs,” said the Dietitian Abbey Sharp.

However, Niccol said Axios that the idea of ​​protein foam was born from the observation of Starbucks in action customers.

“I watched people coming in our stores; They would receive three spy on the ice, “he said. “And in some cases, they remove their own protein powder from their bag, or in other cases, they have a protein drink, such as a fairlife, and they would pour it into their drink. I say to myself:” Well, wait a second, we can improve this experience for them. “”

He added: “The good news is now, I think we are right, and we can do it, I probably think better than anyone.”

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