Fanduel is associated with Amazon Prime for NBA and WNBA
The Sportsbook and Paris Fanduel giant has announced a partnership with the Amazon premium streaming service to become the official NBA and WNBA coast supplier.
The new mark a historic victory for heavy goods vehicles from North American betting on the eve of the new season, which begins on October 21.
Blake Griffin, the former All-Star of the NBA, recruit of 2011, and winner of the DUNK competition, will direct the broadcasting coverage.
Fanduel and Amazon Prime combine for the 2026 season
The reigning champions, the Oklahoma City Thunder (OKC), led by Shai-Gilgeous Alexander, MVP last season, take the new basketball house of the Legend Kevin Legend during the form of Houston’s Rockets.
Fanduel will prepare to promote the opening of the season on Prime, and it will be a current champions test against the next team of bettors very affected to take the league and the championships under the vigilant eye of the Mercuriel Ime Udoka coach.
Big news: Fanduel X Amazon
This multi -year transaction monitors live bets, the view of the dimensions and the convincing stories in the game – Plus @ Blakegriffin23 As an ambassador of Fanduel NBA … pic.twitter.com/0knpzjx7lz
– Flutter Entertainment (@Fluterent) September 30, 2025
Mike Raffensperger, President of Sports At Fanduel, said about the agreement: “By integrating the personalized content in NBA prime video emissions, we will improve the experience of visualization of fans and we will connect with new audiences.”
NBA and WBNA figures
This new audience that Raffensperger refers can be easily considered as a jump in the exposure of the fans by a certain measure. According to official statistics from the NBA audience, seventy-five million people were listening to watch OKC winning the championships against the Pacers of Tyrese Haliburton, struck by injuries.
This statistic alone, an increase of 16% compared to the viewers’ numbers of the previous year, made the ABC and the largest NBA event during proud hours, and the most important figures in the basketball competition in six years.
Fanduel’s brand, which was already a leader in the betting industry, jumped up a considerably new height with the advertising potential of the main agreement.
“It is important to associate with brands that are invested in improving the experience of fans. We help to transform the way brands reach very committed consumers,” said Danielle Carney, head of live videos and sports, Amazon Ads.
The after-season, which is one of the largest and most anticipated sporting gaunts for basketball fans, was officially broadcast in North America on ABC and ESPN.
Throughout the competition, an average of 6.13 million viewers paid, which represents a 10% increase in the audience compared to the previous season. The WNBA experienced a similar increase, with an average of 1.3 million viewers per game, with 2.7 million participants in the competition between Indiana fever and Chicago sky.
Caitlin Clark was a leading light for WNBA as a figurehead of the growing brand of Indiana fever, and as we have reported, is already a competitor like the best creative player in the League.
Prime is also disseminated worldwide, and the figures were particularly positive, with five billion fans who look at action in the world. “Our partnership as a supplier of official dimensions for the NBA and the WNBA on Prime Video represents an important step in the way we connect with basketball fans,” said Raffensper.
Given the overall increase of 215% for the NBA and the WNBA on social networks, this could be a lucrative gold mine for Fanduel to reach such a established and growing global audience.
Featured image: Fanduel.
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