Ladbrokes announces a new brand platform "It's La Défense" -

The British game firm Entain, owner of Ladbrokes, announced a new creative platform called “It’s Ladisfaction”.

According to the brand, the campaign aims to offer a “new take” of the personal experience of betting. Ladbrokes has been a brand on the British street for over 50 years, with an online presence.

The new term “ladisfect” was invented by the company, which refers to the “ultimate feeling of satisfaction when betting, games and rewards are perfect for you”.

Alongside Ladbrokes, the other brands of Entain include Coral, BETMGM (jointly detained at MGM Resorts International), Eurobet, Supersport, Sportingbet, Tab and several others.

Ladbrokes New “ It’s Ladisfaction ” to launch on several channels

Although it has been launched as a new brand campaign and platform, Ladbrokes says that it wants it more than that, because it describes it as being a “commitment to the brand’s scale”.

“From customer service, retail, social media, events, Ladbrokes want each customer’s experience to feel personal and designed only for them,” said the announcement.

The brand is known for other slogans in the United Kingdom, with other campaigns such as “Bring Your Wave” during the Football Tournament in euros, then the recent “Gaffer of all ACCAs”.

The campaign will start in time for the new football season and will cover television, digital, social media, radio and a push outside. It will also include three flagship television ads called “The Bet Builder”, “Ledbucks Choice” and “Play Safe”.

Charlotte Emery, marketing director at Entain UK, said: “Ladbrokes is a leading brand in the United Kingdom with an incredible heritage and very passionate customers.

“We wanted our creative platform to put the ladbrokes back at the heart of the British culture of betting and games and presents a brand that is relatable, funny and surprising.” Ladisfaction “reflects this, and we are really delighted to see him come to life in the coming months.”

Featured image: Credit to Enthusiasm

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