You can now order blueberries, milk and other perishable on Amazon Prime

The online mastodon said on Wednesday that customers of more than 1,000 towns and villages, including Raleigh, North Caroline; Milwaukee; And Columbus, Ohio, now has access to fresh races with its free delivery service the same day on orders of more than $ 25 for the Prime members, with plans to reach more than 2,300 cities and cities by the end of the year.

Amazon called the movement “one of the most important grocery extensions” for the online retailer because it introduces thousands of perishable items into its existing logistics network. The expansion should put pressure on the grocery delivery services offered by competitors such as Walmart, Kroger and Target, who all saw their actions take a hit on Wednesday.

Amazon’s shares have increased by 1%.

Amazon said that if an order does not respond to the minimum, members can always choose delivery the same day for costs of $ 2.99. For customers without a premium subscription, the service is available with costs of $ 12.99, regardless of the size of the order.

In the past, the grocery orders for first -rate subscribers have been filled via Amazon Fresh or Whole Foods Market.

The main members pay $ 14.99 per month or $ 139 per year.

Amazon launched its Subscription Prime in 2005, and it became the OR stallion for subscription services with a multitude of advantages, including unlimited streaming with privileged videos and discounts at Whole Foods and Amazon Fresh. Walmart, which launched its membership program called Walmart + in 2020, ran to add more advantages. It costs $ 12.95 per month or $ 98 per year. Depending on the location and availability of members, Walmart members can plan delivery the same day for their grocery store, including perishable.

“We are constantly innovating to make the races simpler, faster and more affordable for our customers, in particular the leading members,” said Doug Herrington, CEO of Worldwide Amazon Stores, in a press release. “By introducing new grocery stores into our delivery service the same day, we create a quick and easy experience for customers.”

Herrington noted that customers can control milk alongside electronics; Oranges, apples and potatoes with a mystery novel; And frozen pizza at the same time as tools for their next domestic renovation project – and consult with a cart and everything is delivered to their door in a few hours.

The company first tested the service in Phoenix last year, then added Orlando, Florida and Kansas City, Missouri, earlier this year.

Amazon noted that many of its customers were Amazon grocery buyers for the first time who are now returning to shopping twice more often with the delivery service the same day compared to those who did not buy food. He also noted that on the basis of early sales, strawberries now regularly make AirPods among the best sellers of all products sold, while bananas, apples, limes and honey lawyers and lawyers complete the ten most -selling perishable grocery items in their delivery carts the same day.

“It’s a good step forward,” said Jason Goldberg, director of trade strategy at Publicis Group, a global marketing and communication company. “This makes them definitively more competitive” in the perishable.

Goldberg noted that Amazon has struggled to succeed in fresh foods and that buyers were confused to order stable and perishable items, and make them appear in different online shopping carts, including Amazon Fresh. He said that this decision will considerably improve experience.

Amazon said that he has generated more than $ 100 billion in grocery and household essentials last year, not to mention the sales of Whole Foods Market and Amazon Fresh.

In June, Amazon said that it was investing more than $ 4 billion to triple the size of its delivery network by 2026, emphasizing small cities and rural communities across the country.

He also noted that he uses artificial intelligence to help him predict preferences of local customers so that he can store popular items alongside targeted articles for specific communities