Despite Maga Freakout online on her jeans, the new film films by Sydney Sweeney

A few weeks ago, American Eagle launched a new advertising campaign for her range of blue jeans which presented actress Sydney Sweeney. In one of the advertisements, Sweeney bizarrely approached the subject of genetics (she said, and I quote: “The genes are transmitted from parents to offspring, often determining features like hair color, personality and even eye color. My jeans are blue”), but, for the most part, advertisements seem to be on the way jeans are the posterior looks company digest.

Shortly after the dissemination of jeans advertisements, the Internet has collectively lost their heads.

A tiktker compared the announcement to “Nazi propaganda” and, soon, NPR had nicknamed it the “advertising campaign which launched a thousand criticism”. CNN asked what America had “learned” from Sweeney’s “situation”. VOX used the episode to epilate eloquent on “the disturbing heritage of the blonde bomb”. Dr. Phil and Lizzo were both upset – for different reasons – and the American president, in a decision that was very to the brand for him, published a delicious statement which calls “Sidney” the announcement of the “warmer”.

Meanwhile, a number of high -level Maga people (including JD Vance, Charlie Kirk and Ted Cruz) tried to requisition the subject and use it to stimulate a reaction to the supposed reaction of Sweeney advertisements. To contextualize the recent drama, Rolling Stone magazine has unveiled a calendar of the efforts of the American conservatives to “claim” Sweeney for themselves as a cultural icon.

Based on the national conversation, we were all just forced to have about Sweeney and its jeans, we would have thought that Maga’s collective lust could easily have been translated into heavy box office numbers for its new film, Americana. After all, if central America saliva now collectively on Sweeney, wouldn’t they want to go see it every time they have? Apparently, this is not how things worked, however.

Sweeney’s new film only collected $ 500,000 estimated during its opening weekend, noted the Hollywood Reporter. Cinema critics have been privileged about the film, with Vulture calling it “an overall criminal film of style from the 90s which engages in a sneaky exploration of iconography and mythology that we use to define the country” and Rogerebert.com noting that the film is not “particularly political” but that it is “blessed with a fairly strong cast”.

However, AmericanaThe real problem seems to be less the fact that the mentions of the brand of its main actress aroused controversy and more on the fact that most people have not heard of it. I go a lot to the cinema, and I am generally aware of the developments to come in my local cinema, and I cannot say that I had even seen an ad for Americana Or heard a lot about it before writing this article. The announcement of the film, which seems to offer a common comic crime game, does not have much partisan fold.

The Internet is not a real place, but not rarely, through a kind of alchemical magic, it can produce real events. Sometimes the web can arouse so much ideological disorders that it pours offline and in the real world (just look at January 6, if you need an example).

The problem is that nobody really cared about this in the first place of the American Eagle Ad. Some annoyed leftists and a group of commentators from Maga tried to ensure that everyone care about it, and the media have brought history for a few weeks – except to give journalists something entertaining to write instead of the incessant horrors that are visited daily by the Trump administration. For Fox News, it was a way to avoid talking about the incessant horrors that are visited to us daily by the Trump administration, in a different way. However, despite the best efforts of a few privileged to ensure that the Great War of American Jeans of 2025 occurred, the heart of our nation was simply not in it. A recent survey of The Economist / Yougov showed only 12% of Americans found the “offensive” announcement. We have crossed a solid half-tense of the waste of our minds by the extremely online, and America may have completely exhausted its moral panics.