AI AI Assistants are only only Alexa

Hundreds of billions of dollars have been paid in the development of artificial intelligence models and the infrastructure necessary to support them, all with the promise that AI will eventually take over. But in the daily life of the average person, AI has not yet served as much as a slightly smarter Siri. According to new data collected by the Yougov Survey company, even if companies have made a great task on the infusion of intelligent assistants with AI brain, people have barely changed the way they interact with the tools.

Yougov asked people how they interact with their intelligent assistants like Alexa of Amazon (upgraded to Alexa + AI propelled by AI earlier this year), the Google assistant (recently transformed into a more conversational assistant with the help of Google’s Gemini AI), and Siri d’Apple (still stupid, but they work) now that they have increased their AI. The answer: they give assistants the most basic tasks and not much else.

According to the survey, 59% of people use their smart assistant to check the weather, 51% use it to play music, 47% ask him to search for questions and 40% use it to define alarms and timer. In particular, these are all things that these devices could do functionally more than a decade ago when they started to go to our phones and in our homes via smart speakers.

As for the most advanced features that companies would absolutely like users to adopt, real interest is still not there. Only 19% of people use their AI assistant to control the devices connected to the Internet in their home (RIP on the Internet of Things). Less than one in 10 people interact with third-party actions like Alexa Skills, which was supposed to look like an application shop for smart speakers, but has never made its way.

To the great dismay of the suzerains of the company who provide these assistants, only 14% of people shop via their AI aid. Purchases supported by AI assistants should be an industry of $ 30 billion over the next decade. Let’s go difficult, quite reasonably!

So, the question for technological companies that insist on the fact that the Companions of AI are always the way, there is a big imminent question: why don’t these things stick? The biggest obstacle is that which, in your opinion, the smarter features can approach, but simply did not put a breach: 42% of people simply do not see the need to use an intelligent assistant.

Among those who use them, however, there is always a problem of communication barrier between man and machine. More than one in four said that their greatest challenge in using an intelligent assistant is that AI did not understand their request. 12% additional said that assistants had precision problems, and 10% said the tools are “not as smart as I expected.” To this end, the most desired functionality of intelligent assistants is not the possibility of holding a conversation or completing the tasks in several stages; It is to better understand the discourse. It seems to be a simple demand, but a bit like the smart assistants they make, it also seems to be the one that technological companies simply cannot understand.