American orange juice expeditions fall while Canadians find the Florida Oj difficult to swallow

Do you feel a little in a hurry in the alley of orange juice?

Between the climbing cost for a freshly immersed juice cardboard, steep counters on American juice like Tropicana, and now falling American expeditions, you might fear that this basic food is in danger of becoming luxury good.

But industry and companies experts say that none of this is unexpected and that consumers have options.

Canada notes a “spectacular reduction” of imports from orange juice from Florida, but what is to be expected, given the price increase and the fact that the drink was specifically targeted by our counter-tale, said Michael von Massow, professor of food agriculture and resource economy at the University of Guelph in Ontario.

In other words, the marked decline in imports has been aggravated by consumer desire to buy Canadian, he said.

“We are probably seeing an effect here where the American product increases at a price – which means that it drops in demand – but there are other options on the shelf,” Von Massow told CBC News.

“Unless you are specifically linked to Florida’s fresh orange juice.”

Look | The prices of orange juice difficult to swallow? You have options:

High price of Florida Oj hard to swallow? You have options

If you have stopped buying orange juice in Florida because the prices have been shot prices, there are many options for keeping the basic food on your table, explains Michael von Massow from the University of Guelph.

American expeditions fall to a 20 -year hollow

The total value of American fresh orange juice expeditions to Canada experienced a steep drop in June to its lowest level in more than 20 years, according to data from US Census Bureau and Statistics Canada.

The total import value in June of the United States fresh orange juice in Canada was $ 5.78 million, compared to nearly $ 12 million in June 2024, according to Statistics Canada. Since January only, the monthly import value has dropped by 64%.

There are a number of factors at stake, said William Huggins, assistant professor of finance and commercial economy at McMaster University in Hamilton.

The supply constraints increase prices, which reduces demand, he said. In addition, there are the 25% counter-tariffs imposed by Canada on March 4.

Canada’s response to US President Donald Trump’s prices affects $ 30 billion in American products, including orange juice.

“Canada specifically targeted Florida orange juice as a political point. We were not even shy on this subject,” said Huggins.

Orange juice is practically symbolic of the United States, in the same way that maple syrup is for Canada, he explained.

It has also become emblematic of consumer boycott, he added: when buyers think of orange juice, they think of Florida, and when they think of Florida, they think of Trump and his house in Mar a Lago.

“The most fundamental thing you can do to give your finger to the most powerful man in the world is to harm the economy of his original state,” said Huggins.

Price up

The prices of orange juice have always been volatile, as noted by the Associated Press. Prices fall when the bumper harvests create an excess orange offer and increase when frost or a hurricane eliminates fruit trees.

And recently, the price has increased, according to Statistics Canada.

The average monthly retail price of a two -liter box increased in June to $ 5.95, compared to $ 5.62 in January, and increased by 54% compared to June 2020.

This year’s harvest in Brazil, the world’s largest exporter in orange juice, is probably the worst in 36 years due to floods and drought, according to a forecast of Fundecitrus, an organization of citrus of producers in the state of Sao Paulo.

In the United States, the already reduced orange production of Florida has already dropped by 62% during the 2022-23 season after Hurricane Ian beat a harvest which was already struggling due to an invasive pest. Drought also reduced the production of Spain oranges last year.

But what Canada statistics do not show is that the price increase here is widely directed by the price of Florida orange juice, reiterated Von Massow.

At Loblaws, for example, a 2.63-liter container of tropicana based in the United States could cost up to $ 13.50, but the PC brand prepared in Canada currently costs $ 6.50. In Metro, 2.63 liters of tropicana orange juice are $ 13.99, but 2.5 liters of irresistible brand is $ 7.69.

The juice brand belonging to Canada, which is supplied by the oranges of Brazil and in bottle the juice in Quebec, costs $ 5.49 per 1.5 liters to food bases.

But all of these prices are much higher than what Canadians paid in 2017. According to Statistics Canada, a two -liter container of orange juice cost about $ 3.61 to 40% less than it costs now.

Price increases deactivate consumers

And consumers do not buy it.

The global demand for orange juice dropped by 15% in annual shift between 2025 and 2024, according to a May report in Rabobank, a Dutch bank which focuses on food and agriculture. They cited high prices, a lower feeling of consumers and limited availability.

In a July report, Rabobank noted a “sharp drop in world supply on orange juices”.

Some Canadian companies have told CBC that they had ceased to serve orange juice while they are thinking about their relationship with American products.

Huggins said that he did not really plan the orange juice becoming the next “liquid gold”, like olive oil, which recently saw its price double over three years.

Consumers have other options, he explained, and the feeling of boycott is still strong.

“It is not as if there were no substitutes for orange juice. People will just drink apple juice,” said Huggins.

Look | B&B OJ exchange for local cider:

B&B exchange orange juice for local apple cider in the middle of the prices

Carol Ann McDevitt, which has the bed and the roaring breakfast of the 20s, about 40 kilometers west of Fredericton, puts the apple cider on the place of the imported American orange juice. And it is not because of the cost.