October 7, 2025

Trump’s popularity took a hit. These Americans say it is because of the prices

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The position of American president Donald Trump among the voters took a turn for the worst, because the polls suggest that some voters, even the Republicans, Blow in his agenda, including the only policy he says is his favorite.

Although the recent “Big Beau Bill” by Trump which reduces taxes and health expenses is unpopular, there is another particular problem that has attracted the anger of more Americans: prices.

Trump’s approval rating is 38% – a drop in nine percentage points in the place where it was held in February and the lowest level to date recorded during its second presidency, according to a PEW Research Center survey from 3,554 American adults conducted this month.

On the question of trade, 61% of all respondents declared the policy of Trump to impose tariffs significantly higher on goods from other countries.

There are also cracks to support Republican voters, data suggesting that Trump is personally more popular than its commercial policies – and it is not particularly close.


About 85% of people who voted for Trump in 2024 approve its performance at work, but Pew found only 31% of republican respondents to the “strongly” survey “strongly approved” its prices program, which increased prices, caused economic anxiety and a fracturing of Canadian-American relations.

“The Trump administration’s pricing increases are underwater among the American public. Most say they will have a negative impact on themselves and their families,” said Jocelyn Kiley, Director of Political Research for PEW, in an interview with CBC News.

“With the Republicans, you certainly see a sweetness to support.”

Prices an “existential threat” for the automotive parts

Chuck Dardas is the president of Alphausa, a family business of car parts in Livonia, Michigan, which manufactures bolts, ties and clips for car manufacturers.

He says that Trump’s prices on steel and aluminum products in particular have increased the costs of the company, which employs around 200 workers in the suburbs of Detroit.

A man with short and white hair and a neat white mustache smiles while wearing a sweater vest with the alphaplus words on a collar -collar shirt.
Chuck Dardas, the president of Alphausa, a company of car parts in Livonia, Michigan, says that Trump prices are an “existential threat” for his business. (Submitted by Chuck Dardas)

The margins are very thin in the parts and dardas industry says that the company has paid “seven figures” and counting to cover the costs of products in Canada and elsewhere.

“It is an existential threat and if something is not done on this subject, Whoa, it will not be pretty,” he said in an interview.

Dardas says he had problems with former president Joe Biden – his lax migration policies on the southern border were a particular concern – and he supported Trump’s push to bring more manufacturing to the United States, but now he has the impression that Trump unjustly targets companies like his, even, he says that “we are as red, white and blue that you can get it.”

Before the president’s second term, Dardas said that business was “very healthy”. Now, a few months later, he says that the company may have to close without a kind of suspended price.

Look | Price pressure on the American automotive industry begins to “bubble”:

American American prices “will also browse important American companies”: president of the Automobile Parts Association

Detroit 3 car manufacturers are part of several companies in the automotive sector that hold a big hit from the Trump administration prices. According to Flavio Volpe, president of the association of automotive parts manufacturers, part of the pressure of self-inflicted damage to the United States in its own automotive sector “ Finally begins to bubble. ”

“If my employees hear this, they will panic, but I really think that at that time next year, if it continues, many people will be gone. And our company is not alone – we are not an island – we are thousands of us who are seriously injured by these prices.”

Dardas says he tried to plead in favor of his local republican deputy, Lisa McClain, that these prices are harmful, but he fell into the ears of a deaf.

“They are all a lot for prices,” he said. “It’s difficult for me to swallow.”

Chuck Dardas
Dardas, on the left, says that the automotive parts company he directs may have to close its doors if it does not obtain a price relief. (Submitted by Chuck Dardas)

He says he is also getting upset by the insistence of the Trump administration that foreigners will bear the costs of these prices – a questionable affirmation since it is generally American importers who pay prices to the United States government when they bring goods.

“We get the invoice. We pay it,” said Dardas. “My silver tree – nothing remains on these branches.”

The owner of small businesses frustrated by Trump’s pricing complaints

Madeleine Wiering is the Press butterfly co -owner, a stationery store and paper products to Webster Groves, MO., just outside St. Louis.

Trump’s decision to remove long -standing exemptions from minimis on low -value goods – submitting all imports to new rights and prices – has disrupted his business, which implies bringing specialized products from Canada, France, India and the United Kingdom

A long and dark hair woman smiles by posing for a photo in front of a white shelf.
Madeleine Wiering, the Papillon Press co -owner, a stationery store near St. Louis, Mo., said that the Trump administration misleads the Americans who pay the prices. (Submitted by Madeleine Wiering)

It warns customers on social networks that its prices will increase when this policy comes into force at the end of the month.

Like Dardas, she is frustrated by Trump’s repeated complaint that foreign countries will pay the prices – a lie which, according to CBC, is largely believed in her community.


“Trump and his administration are wrong with people’s lives. I think they roughly induced the American public and they hurt everyday people who turn this country,” said Wiering.

“I liked Trump, but as soon as I started paying attention to the impact of people’s lives, my perspective has changed,” she said.

“He does things that are very harmful to the country.”

Jeffrey Sparks is a retiree who lives in Indiana or, as he describes, “Trump Heaven”, a deep red state that massively supported the president in the last elections.

Sparks says he has become a political centrist and is firmly opposed to many presidents of the president, including his sales program.

A man with glasses and an graying stove smiles by posing for a portrait.
Jeffrey Sparks, a pensioner from Indiana, says that President Trump does not understand that the impact rates have on “regular folk”. (Submitted by Jeffrey Sparks)

He says he is worried about new price increases while prices are starting to fall even more to local retailers.

“With Trump, this is the art of agreement. I don’t think he really realizes the impact on ordinary people,” said Sparks.

“It’s really sad that the Republican Party does not resist this jolt.”

Look | How the prices have an impact on American companies and consumers:

How do new American tariff rates affect companies, consumers?

Companies and consumers from around the world react while US President Donald Trump has started to make higher import taxes in more than 60 countries, including Canada at 35%.

Car workers “on the edge” as sales decrease, prices increase

Larissa Peterson works for a manufacturer of automotive parts in Michigan, where she says that the prices have shaken business confidence and increased the price of goods – in contrast to what the president promised on the campaign track.

She told CBC News that she had a vigilant eye on her household expenses and said that she has followed the price increases, because certain prices have entered into force – cooking hamburgers at home, for example, is now about $ 6 than earlier this year.

But this is what could happen to her workplace depending on the trade that is most worrying for her. “In my opinion, the prices only damaged each person I work with.”

Peterson says that business sales are lower, workers’ hours have been reduced and people live in fear that things will only get worse because Trump shows no sign of decline.

“This has considerably decreased the economy here, especially since April, when it all started to drop,” she said. “Everyone is on board because you never know what tomorrow could bring. Are we coming here and the doors will be closed?”

A woman in blue leggings and a hooded sweatshirt wears protective glasses while working on a van on a vehicle mounting chain while a man in red shorts look.
Lashunta Harris is working on a new Ford F-150 truck on the Ford Dearborn factory mounting chain on April 11, 2024, in Dearborn, Michigan Larissa Peterson, not illustrated, works for a manufacturer of Michigan car parts and says that Trump’s prices have been devastated for the local economy. (Images Bill Pugliano / Getty)

Peterson says she loved Trump when he hosted his reality show, The apprenticeAnd “really tried to give him the benefit of the doubt” during his first mandate.

“This term is just worse than the last time. My biggest concern is, honestly, for my children, my son and my daughter. I think of the way the future will be for them.”


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