‘Love story’ for the markets: Travis Kelce unveils the American Eagle collection just after Taylor Swift Commitment

Collaboration includes a diverse range of young athletes and creators modeling parts; A notable change in the controversy of Sydney Sweeney “Good Jeans” which dominated the American Eagle speech of the end, Reid Litman, a Gen-Z marketing expert, said Fortune.

Timing has led to generalized speculation on social media platforms like Reddit and Tiktok: Has the Swift-Lest pair transferred to the engineering brand of their commitment?

Litman thinks yes.

“To announce a brand partnership in the same sentence as marriage-I think it’s immediately,” he said. “I wrote as soon as possible:” in illness and wealth “.”

Market wedding of the market

Swift and Kelce’s relationship was a cultural and economic juggernaut, analysts setting their brand value combined with $ 1.6 billion. JEWELET SIGNT – where Kelce bought the $ 550,000 diamond of SWIFT – vibrated their stock 6% from the rear of the revelation, and American Eagle Stock also increased by almost 9% after this collaboration announcement. Ralph Lauren Swift’s striped sunglaught has put on in his post also sold 20 minutes after the announcement.

“Their relationship has constantly moved the markets,” said Litman. “Having the Taylor Swift Halo on the Travis Kelce agreement will certainly be considered positive. I would be shocked if the market did not react favorably. ”

For American Eagle, the bet is clear: if Swift can present the NFL to millions of young women, Kelce could be able to make the favor by pulling his fandom in retail, added Litman.

Some criticisms may see deployment as Also Perfectly timed. But on the current advertising market, the border between authentic and designed may not have any importance, said Litman.

“Honestly, I somehow stopped asking the question: is it authentic?” The strategist said. “In a world where we know that there is an underlying commercial element of everything, that is hardly important. What matters is if his fans and fans are excited and appreciate the moment.”