A small army of too made tiktors will not save the Democratic Party

According to all accounts, the Democratic Party should go up right now.

Its political enemy, the Trump administration, inaugurated an era of dysfunction and corruption at the federal level which is unprecedented in the modern era. Under the guise of reducing the workforce and modernizing the federal government, Trump and his friends have deployed a series of bizarre policies and initiatives which are deeply unpopular with a majority of the American people – whether to fuck with social benefits programs such as social security and health insurance, establishing a pricing regime

For any opposition party, an agenda so patronized and charged with missteps would seem to present a political opportunity which is only begging to be exploited.

And yet, in one way or another, the Democrats have never been so unpopular. A multitude of recent surveys have constantly found that Democrats are increasingly considered weak, ineffective and “lost” by their own voters. At the same time, the party undergoes a recording crisis, because a large number of voters seem to flee the party. Consensus seems to be that Democrats represent nothing, can do nothing and are unable to resist Trump.

The apparent crisis of faith distressing the basis of the party would explain the history of this Wired week, which revealed an alleged secret arrangement between a group of social media influencers and a group of black funds aligned by Democrats. Influencers, many of whom have substantial following on sites like Tiktok and Instagram, have apparently offered 8 hours to amplify “democratic messaging on the Internet,” said the report. Wired writes:

Democrats hope that the secret program of the Chorus designer incubator, funded by a powerful group of liberal funds called the sixteen thirty funds, could give scales. The program started last month and the creators involved were informed by Chorus that more than 90 influencers had to participate. The creators told Wired that the contract stipulated that they would be expelled and had essentially cut financially if they even recognized that they were part of the program. Some creators have also raised concerns about a multitude of restrictive clauses in the contract.

… According to copies of the contract seen by Wired that the creators have signed, influencers are not allowed to disclose their relationship with Chorus or the sixteen thirty funds – or functionally, that they are paid at all.

STF has since challenged parts of the report, if not the part of an operation of influencer on the left. When he was contacted to comment on, a STF spokesman said that Chorus was “a crucial work to broadcast a pro-democracy message to the Americans” and seemed to deny certain parts of the cable report, specifically affirming that the creators had “always been encouraged to speak of their involvement in the program”. Whatever the exact stipulations of the contract, and despite the fact that the relationship does not mention any direct link between the operation and the DNC, it does not take much to see this type of silent web marketing as the future of the DEMS online campaign strategy.

Oh, how the powerful fell. At one point, the Democrats were considered the frontrunners of the political race to dominate the Internet. Indeed, the 2008 presidential campaign of Barack Obama is conventionally considered as a masterclass in digital marketing – which exploits social media and other online tools not only as a method of collecting funds, but also as a means of recruiting and preserving soldiers in a way that had never been demonstrated before.

Of course, Obama’s escape campaign took place when Facebook was only four years old and that Twitter (which was still called Twitter at the time) was barely born. Many things have changed since then and, in the meantime, the conservatives fought to fill the gap in digital skills. In the aftermath of the Obama elections, the GOP rushed to understand what he had hurt. “The left was far ahead of us,” said Erik Telford, a strategist for the Americans for Prosperity Group conservatives in 2009. “The efforts Obama put in the internet campaign and what he has accomplished was extraordinary,” admitted the right company.

Since then, the GOP and its allies have proven to be more and more skillful to take advantage of the digital platforms to their advantage. He benefited from a constellation of politicians and private sector players who are Simpatico with his program. Steve Bannon, the brain behind Trump’s presidential victory in 2016, notoriously supported a psychological warning entrepreneur (Cambridge Analytica) to target potential voters with politicized messages. Likewise, during these last elections, Trump appreciated the approval of Elon Musk, which owns X, a platform which was turned by Maga’s propaganda unleashed in last year.

Now it can easily be said that Maga-Adjacente forces are controlling large parts of the online information ecosystem in which most Americans “live”. Whether it is the men -oriented podcast circuit that helped Trump be elected (thank you Joe Rogan!), An ecosystem of unleashed alternative media sites (sites like Rumble and Kick who act as vectors for the Curator of Rightwing Messaging (EG, X, Social Truth, Talking), It’s Clector fory for an advantage.

On the other hand, what new digital communication strategy have the Democrats have proposed since 2008? You would find it difficult to think of an answer. Thus, the recent foray into troubled influence marketing – a strategy that, for all useful purposes, seems deprived of imagination or ingenuity. However, to concentrate too much on the means by which the Democrats bring their message across is to distract the real problem with which the party is really confronted: they have no message.

Or, at the very least, the message that the party does not seem to be the one that its voters want to hear. Example: Critics recently said that all Democrats need to beat their conservative enemies is “their own Joe Rogan”. However, a recent interview by actor Podcaster Adam Friedland, who was sometimes nicknamed “Joe Rogan on the left”, did not offer a lot of hope on this front.

The interview was with Richie Torres, who, at happier moments, was defended as the future face of the largely geriatric political party. Recently, however, there was an important daylight between the ideals of Torres and those of the basis of the party. This week’s report revealed that Torres, a self-written “pro-Israeli” democrat, urged the White House to “accelerate bombs deliveries to Israel” at the same time as “added defense entrepreneurs like Lockheed and Northrop to his wallet” (companies that, you know, do most of these bombs). During this week’s interview, Friedland surrounded Torres with questions about the number of deaths in Gaza, to which Torres, seeming really annoyed, kept saying “war is a tragedy” with roughly the same emotional register that you would use to order a Subway sandwich. Unlike the alleged efforts of Democrats for Astroturf Tiktok with glowing support, the Friedland interview has become viral.

In short, even when the “Joe Rogan of the left” gets involved, the Democrats collapse when they were asked to defend their policies. If you cannot convincingly answer a simple question like: “Killing innocent civilians a bad thing?” There is not much hope for your success in long interviews.

Democrats have struggled to answer fundamental questions about their policies, because it would expose the fact that the party is deeply out of step with its base. Indeed, the Democratic Party line continues to be an unequivocal support in Israel, despite the fact that a recent survey of the University of Quinnipiac revealed that a huge 77% of Democrats think that it commits a genocide in Gaza. Democrats also seem to be deeply uncomfortable to criticize the American billionaire class, despite the fact that another recent poll revealed that 54% of liberal democrats do not believe that billionaires should exist. A recent survey of recorded Dems revealed that a vast majority visualizes Bernie Sanders favorably (he is more popular than AOC, Chuck Schumer and Gavin Newsom and, according to another survey, just behind the Pope and Volodymyr Zelenskyy in national popularity), but, as regards discern, the management of the Democratic Party considers it as a pariah to be divided and Slides.

Whether they use an MSNBC segment, a megaphone, an influencer of Tiktok, or simply to stand in a street corner, shouting, it will be incredibly difficult for democrats to bring voters to accept messages with whom they are fundamentally disagreement.