The National Lottery of the United Kingdom returns to “90s”
The national lottery brings back its slogan from the 90s with a modern touch, presenting winners over the years.
The National Kingdom Lottery returns to the slogan that it used for its launch in November 1994, “IT could be you”. A new advertising campaign reinvents the slogan of the 90s and highlights a few real people who won Gros, out of the 3,500 millionaires created by the flagship game, Lotto.
The Allwyn lottery operator has created an announcement that presents real Lotto Millionaire winners in the roles of cameo declaring: “We have won, and you could too!”
It could be you – New Lotto Campaign by VCCP #creativity #inspiration #advertisement
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The winners included in the announcement are: Sarah Cockings from Newcastle, which won £ 21,045,705 at 21; Chris and Geraldine Bradley from the southern Wales who shared a victory of £ 3,570,063 in 2006 with grandfather, Bob, and father, Barry; and Gary Macdonald, from Essex who won a massive jackpot of £ 5,208,504 in April of this year, winning an early retirement.
“The original slogan” IT could be you “has always touched a sensitive string with our players and he never left us,” said Steve Parkinson, brand director and marketing at Allwyn Uk, operator of the national lottery. “We know that our players always use the sentence when they buy tickets and enter the draw and there are a large amount of nostalgia attached to it.
“But there is also a new generation of players who want these magic moments” and if “that Lotto provides. People win the lottery week during the week, and we all have a chance if we buy a ticket. We wanted to kiss this and involve some of the real winners of every year to demonstrate that anyone can win.”
Behind the national lottery campaign
The return to a nostalgic campaign was triggered by a study of more than 2,500 people from the national lottery which highlighted 98% of the British say that as a nation, we could all make a little hope at the moment.
The announcement was led by the famous commercial director Dave Meyers, who also turned clips for people like Taylor Swift, Sabrina Carpenter, Harry Styles, Kendrick Lemar, Billie Eilish, Dua Lipa and Megan Thee Stallion.
Viewers saw the announcement on television on Monday, September 1, during Coronation Street. The new campaign is associated with additional special prints to win prizes and non -monetary holidays throughout fall. This occurs after Allwyn has recently invested in new terminals and a new technical system to improve the user experience.
Featured image: Flickr, under license under CC by-Sa 2.0
The UK National Lotterie’s position returns in the “90s”.
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