October 5, 2025

A third of CEOs plan to chop jobs in the next year – and a majority now say that they will transmit new tariff costs to their customers

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American CEOs feel a little more confident when they enter the second half of 2025, but not optimistic enough to develop their workforce when they are worried about the opposite winds of President Trump’s pricing plans.

The Board of Directors published their report of confidence of the American CEOs for the third quarter on Thursday, noting that the CEOs had withdrew from the cutting -edge level of uncertainty they knew in the second quarter.

For example, the quarter in the last quarter of 71% of CEOs were preparing for a recession with an additional 12% expecting a deep economic change with an overflow towards the rest of the planet. The Q3, in comparison, is positively pink in its perspectives: only 33% now believe that there will be a recession and only 3% think that there will be a global impact on the rest of the planet.

This gealality is not necessarily echoed by economists. This week, Moody’s chief savings, Mark Zandi said that a work report on work statistics office – among the other data – led him to realize that America is “in the precipice of the recession”.

Although the leaders in the field do not agree, they demonstrate why 2025 is probably the year of profitability while the bosses are increasingly tightening their belts in terms of payroll.

The Conference Board noted that 34% of CEOs expected a net reduction in their workforce in the next 12 months, against 28% in T2, by cutting jobs or replacing the roles of the outgoing.

Indeed, the share of CEOs which plans to expand their workforce also reduced to 27% 28%, and 39% of CEOs declared that they planned to maintain the size of their workforce, against 44% in the second quarter.

“The share of CEOs expecting a reduction in the size of their workforce in the next 12 months has increased for the fifth consecutive quarter,” said Roger W. Ferguson Jr., Vice-President of the Business Council and emeritus president of the Conference Council. “For the first time since 2020, the CEOs who plan to reduce their workforce have exceeded the share that seeks to develop, although a plurality continued to anticipate little change (39%, against 44%).”

Workers who leave or are dismissed can be confronted at a more difficult time to return to the labor market. Part of the sweetness of the recent BLS report, wrote Macquarie economists in North America in a note to customers this week, does not come from layoffs but people unable to return to the market.

David Doyle and Chinara Azizova noted that the first unemployment claims remained weak, which suggests that the layoffs were not boosted, but continuous affirmations were higher, which indicates that those who had been dismissed have more difficulty winning roles.

Indeed, the data on job openings and the renewal of work (JOLTS) added that the number of unemployed seems to increase the most strongly among the entrants and the reintrrants, indicating that those who have a less concrete career history will find it difficult to obtain a foot on the scale.

“Above all, the economic consequences which arise from a job loss (and the loss of income) are much more substantial than the unexploited growth which comes from a new entrant of the active population which has not found a work,” they noted.

Cost management

Companies are faced with an increase in opposite winds due to the White House pricing regime, the increasingly linked global supply chains.

The vast majority of business leaders – 93% – said they are looking for IA or automation deployment costs to lower general costs. And 64% said they would increase this prices on consumers, and an additional 16% said they were still considering.

It is a higher part of Passhrough than that indicated by previous surveys. For example, the New York Fed reported in June that 45% of service companies intended to transmit the complete extension of their increases related to prices.

“CEO’s confidence has recovered in the third trimester after collapsing in the second quarter, but did not mark a return to optimism,” said Stephanie Guichard, principal economist for global indicators at Conference Board. “Improvement is a continuation of the trend observed after tariff disputes between the United States and China have become less intense and potentially reflect the progress in progress on trade negotiations.

“The opinions of CEOs on current economic conditions have made the strongest resumption. Their six -month expectations for the economy as a whole and in their own industries have also improved. The evaluations of CEOs of current conditions in their own industries – a measure not included in the calculation of the measure of higher trust – also recovered but remained in the pessimistic territory.

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