An interior overview of the US Open $ 800 million to build more luxury spaces for fans

Indeed, the United States Tennis Association (USA), the organization responsible for leading the last major tournament of the year in Queens, New York, announced in May that it had launched a self -funded “transformation” of $ 800 million on the ground.

The organization has published new plans for its luxury consequences, with which it shared Fortune.

By emphasizing the provision of a more luxurious experience to fans and the best tennis players in competition during the event, the USTA improves the Arthur Ashe stadium, the largest arena in the United States, and built a four-story building for athletes to relax between the matches. The architectural firm Rossetti, who helped previous renovations, directs the design initiative.

The USTA aims to finish renovations in three phases, according to a press release: first, certain structural changes were completed before this year’s event to prepare for construction and start to build the floors of the new players center; Second, “the existing levels of the courtyard and the suite in the Arthur Ashe stadium will be deleted and replaced” after this year’s tournament; And, thirdly, the USTA aims to finish the center of the players as well as a new stadium entrance in time for the 2027 tournament.

The stadium will see an influx of luxury spaces designed to provide fans and business sponsors in larger areas to watch the matches, get food and enjoy other amenities. And some participants can even use the spaces for networking, said Daniel Zausner, the USTA Billie Jean King Tennis Center operating head where the tournament takes place, in an interview with an interview with Fortune.

“There has been no shortage of customers in a row and hospitality who have told us in the past 20 years and more than they have done more business in the two weeks of the United States than the rest of the year,” he said. “We hear that all the time.”

“Outside the pandemic, there was this insatiable appetite for this type of premium experience,” he added. “I think we see this in sporting events throughout the country.”

Kirsten Corio, the commercial director of the USTA in charge of ticket sales, hotel, sponsorship and other opportunities generating income, agreed. “When our customers seek to make decisions about how they entertain prospects or their business partners, they watch Madison Square Garden, Barclays Center, Yankee Stadium, Citi Field, US Open and other premium sporting events,” she said Fortune. “They look at how much quality time can they get with this person or group of people.”

While an NBA match ends in a few hours, a day or night session at the US Open can last longer depending on the duration of each match, which means more time for networking and the use of these upcoming consequences. “For companies and competition in the spaces we offer, our customers have told us that it is the most successful accommodation they do all year round,” said Corio.

The changes will allow the quadruple USTA the number of hospital customers they can welcome, said Corio, adding: “I am really delighted that we can offer a better experience for each fan.”

Publisher’s note: The author covered tennis for Sports Illustrated, the New York Times, the Tennis magazine and the Usta more than a decade.

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