Atlético Nacional launches its own game of digital slots in partnership with Bettsson -

Atlético Nacional is the first Colombian football club to launch its own game of digital slots, in partnership with the Betsson game operator.

The world operator of sports betting Betsson and the first Colombian football club Atlético Nacional has teamed up to release Rey de Copas, an exclusive digital casino game created for club fans. The two organizations have been associated since January 2024 and have been working on various brand and sponsorship opportunities, but it is the first game of machines underway by any Colombian team.

“The passion for football is at the heart of Betsson,” said Matteo Gerbino, general manager of Betsson for Colombia. “This is why our partnerships go beyond the jersey. It is a question of starting fans, creating content and working in close collaboration with clubs and ambassadors.

“With Rey de Copas, we have built something unique with Atlético Nacional – an experience that celebrates the legacy of the club and brings the fans of Verdolaga even closer to their team. A tribute to the inheritance, energy and authenticity represented by green and white colors.”

What does Rey de Copas de Betsson offer?

Rey de Copas offers a slot machine game style experience, with rollers that turn where players try to align assorted symbols. The game offers personalized icons in Atlético Nacional, such as the club logo and other visual design indices. Players can multiply their bets at 100 times the original gains by finding up to five symbols related to the team.

To celebrate the launch, Win Sports organized a broadcast by Rey de Copas on Thursday August 21 on his YouTube channel. The event saw two Nacionales icons of Atletico, René Higuita and Sergio Galvan Rey, in conversation on the game of slot machines, organized by the actor and devoted fan, Lincoln Palomeque.

King of the cups is now available to play exclusively on Betsson.co. You have to create an account and be over 18 to play.

Sports betting partnerships can be very lucrative for professional teams, with British football teams and major American sports teams, such as some examples, having a long history of partnership with game brands.

Featured image credit: Betsson

The Post Atlético Nacional is launching its own digital slot game in partnership with Betsson appeared first on Readwrite.

[og_img]