Bwin named Official Partner of NFL sports betting in Spain -

The “Bwin” sports betting brand has now announced its official partnership with the National Football League when it becomes the “Official Partner of Sports Paris of the NFL in Spain”.

This alliance comes from the advance on the first official NFL match in Spain which will take place on November 16, 2025, at the Bernabéu stadium in Madrid. Miami dolphins and Washington commanders will pass on.

The partnership is a “multi -year” collaboration which will also see Bwin being the official partner of sports betting for the Super Bowl LX in Spain. The brand will work in close collaboration with the NFL to strengthen the growth of the league in the country and aims to create new opportunities for fans’ commitment.

The operator will launch exclusive activations, special promotions and personalized content in the coming years to bring American football closer to the Spanish public.

Bwin announcement before the NFL match to be held in Madrid, Spain, in November

“The partnership with the NFL is an exciting step for Bwin in Spain, in a year when the League celebrates its first match in Spain at Santiago Bernabéu, one of the great temples of the World Sport,” explains Curry Sloan, CEO for Canada, Iberia and Latin America.

“As one of the most exciting sports leagues in the world, the NFL shares our passion for competition, entertainment and fans’ commitment. Together, we will offer unforgettable experiences and bring fans in Spain even closer to action, always emphasizing safe and responsible games.”

It was in February 2024 when it was announced that Madrid would host the NFL, because the sports league declared it “prioritizes global growth”.

This approach in the European country will highlight the continuous expansion of the world league imprint. Spain is not the first country outside the United States to welcome sport, because the matches of the NFL regulator season were played international throughout the history of the League.

Sport has played in places like London, Munich, Frankfurt, Mexico City and Toronto. In 2024, São Paulo, Brazil, organized a match at the Corinthians Arena.

Featured image: Credit in Entain

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