Chicago Bears agrees for sports betting and Casino's partnership -

The Chicago Bears have accepted a partnership of sports betting and multi -year casino with Penn Entertainment.

The multi -year agreement designates the properties of the retail sale of Penn in Chicagoland, the Hollywood casino Aurora and the new Hollywood Hollywood casino as an official casino partners, and ESPN Bet Sportsbook as official Bears sports betting partners. This sits on a number of rights to Penn, including IP, signaling in the stage and various digital opportunities.

“We are delighted to announce this partnership as part of the opening of our new property from Joliet at the cutting edge of technology and the precipice of the football season,” said Todd George, executive vice-president, Penn Entertainment Operations. “Combining with one of the first NFL franchises creates new omnichannel marketing opportunities for our ESPN BET and Hollywood Casino brands.

“Thanks to the partnership, we are impatient to hire an important and passionate audience of Soldier Field as well as our online products and the new ownership of the Chicagoland region.”

Chicago bears represent a continuous accent on sports betting

This partnership highlights the continuous investment of Penn Entertainment in sports betting – a wise choice, given the recent studies demonstrating the continuous and projected growth of the sector. With the incoming adult generation of Gen-Z who lends himself to taking an interest in sports games, getting ahead of the curve is an intelligent decision.

Penn has a lot of potential planned for its products, with a new series of features that has just been launched for ESPN BET, including its fantasy which allows users to find the betting markets more easily. In terms of physical games, the Hollywood Casino Joliet has just opened it on August 11, 2025, replacing the old location of Niverboat, which is leaders and the legend of the NFL and the native of Joliet, Tom Thayer.

Finally and above all, the construction is currently underway on the new Hollywood Casino Aurora, which should open its doors in the first half of 2026. With so many things to come, this now seems to be a strategic moment for a sports oriented partnership.

Featured image: Flickr, under license under PDM 1.0

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