October 5, 2025

Copyright violations, flight to the display of Sam Altman, and more

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Tuesday, Openai published Sora 2, the latest version of his video and audio generation tool he promised would be the “most powerful imagination engine ever built”. Less than a day after his release, it appears that the imagination of most people is dominated by material protected by copyright and existing intellectual property.

In tandem with the release of its new model, Openai also deleted an Sora application, designed so that users can generate and share content between them. Although the application is currently invited only, even if you just want to see the content, many videos have already made their way to other social platforms. The videos that took off outside the Openai enclosed garden contain many familiar characters: Sonic the Hedgehog, Solid Snake, Pikachu.

There seem to be at least certain types of content that are prohibited in the Openai video generator. Users have reported that the application rejects video production requests with Dark Vader and Mickey Mouse, for example. This restriction seems to be the result of the new OPENAI approach to copyright material, which is quite simple: “We use it unless we are explicitly told.” The Wall Street Journal reported earlier this week that Optai had approached cinema studios and other copyright holders to inform them that they will have to withdraw their contents in videos generated by Sora. Disney did exactly that, by Reuters, so its characters should be prohibited for the content created by users.

However, this does not mean that the model was not formed on this content. Earlier this month, the Washington Post showed how Sora’s first version was fairly clearly trained on copyright protected equipment that the company did not ask for permission to use. For example, Wapo was able to create a short video clip that looked closely at the Netflix program “Wednesday”, to the police displayed and a model that looks with dissatisfaction with the vision of Jenna Ortega on the titular character. Netflix told the publication that he had not provided content to Openai for training.

Sora 2’s results reveal that he was also clearly nourished by his just part of the copyright protected equipment. For example, users have managed to generate scenes from “Rick and Morty”, with relatively precise voices and style. (However, if you get out of what the model knows, it seems to fight. A user has put the CEO of Openai, Sam Altman, in the universe “Rick and Morty”, and he looks moved in a disturbing manner.)

Other videos at least try to be a little creative on how they use characters protected by copyright. Users have, for example, launched Ronald McDonald in an episode of “Love Island” and created a false video game that teams Tony Soprano from Sopranos And Kirby de, well, Kirby.

Interestingly, all potential copyright violations do not come from users who request it explicitly. For example, a user gave Sora 2 invites him “a pretty young woman riding a dragon in a world of flowers, a ghobli studio style, saturated rich colors”, and he simply spit an animated style version of the anime style version of The endless story. Even when users do not actively call the model to create derivative art, it seems that it cannot help itself.

“People are impatient to engage with their family and friends through their own imagination, as well as stories, characters and worlds they love, and we see new opportunities for creators to deepen their connection with fans,” said an Openai spokesperson in Gizmodo. “We work with right -handers to understand their preferences on how their content appears in our ecosystem, including Sora.”

There is another kind of popular and potentially legally doubtful content that has also become popular among the users of Sora 2: the Sam Altman cinematographic universe. OPENAI says that users are unable to generate videos that use the resemblance of other people, including public figures, unless these figures download their resemblance and give an explicit authorization. Altman apparently gave his OK (which makes sense, he is the CEO and he was presented in a good place in the promotional video entirely generated by AI-AI for the launch of Sora 2), and users benefit as much as possible to have access to his image.

A user said he had the “most appreciated” video of the Sora Social application, which represented Altman being caught up in the Target GPU. Others have transformed it into skibidi toilets, a cat and, perhaps the most rightly, a shameless thief flying creative materials by Hayao Miyazaki.

There are also a few questions about the resemblance of non-co-caractors in these videos. In Altman’s video in Target, for example, how does he think about his logo and store resemblance? Another user has inserted his own resemblance into an NFL game, which seems to use the logos of New York giants, Dallas and NFL cowboys itself. Is it considered to kosher?

Openai obviously wants people to lend their resemblance to the application, because it creates many more ways for engagement, which seems to be its main currency at the moment. But the altman examples seem instructive as to the limits of this: it is difficult to imagine that too many public figures will submit to the ritual of humiliation to allow others to control their image. Worse, imagine that the average person gets fall into a video that describes them to commit a crime and potential social ramifications that they could be confronted.

An Openai spokesperson said that Altman had made his resemblance to the disposition of anyone, and that users who check their resemblance to Sora can define who can use it: only the user, mutual friends, some friends or everyone. The application also gives users the possibility of seeing any video in which their resemblance has been used, including those that are not published, and can revoke access or delete a video containing their image at any time. The spokesman also said that videos contain metadata that show that they are generated by AI and watermark with an indicator that they were created with Sora.

There are, of course, some defeats for that. The fact that a video can be deleted from Sora does not mean that an exported version can be deleted. Likewise, the watermark could be cut. And most people do not check the metadata of the videos to ensure authenticity. What the fallout looks like, we will have to see, but there will Be fallout.




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