Crocs actions fall while American buyers are to reintegrate expenses

The shares of the American Crocs shoe company plunged almost 30% after warning against a drop in sales while American buyers reduce their expenses.

The manufacturer of rubber hooves claims that he expects income for the three months until the end of August to drop by about 10% compared to last year, saying that some buyers no longer visit Crocs stores.

“We see the American consumer behaving with caution around discretionary expenses,” said the director general of the company Andrew Rees.

The company’s share price is now at its lowest level for almost three years after undergoing the worst decrease by one day to almost 15 years.

Crocs warned of a second half of the year “concerning”, due to the high cost of living and the potential impact of the American president Donald Trump.

Its financial director, Susan Healy, said that Crocs would take a blow of $ 40 million (29.8 million pounds sterling) for the rest of 2025 due to prices.

“I think we can in the medium term mitigate the impact of prices. This will come from cost savings in our supply chain,” said Rees.

The shoe manufacturer also warned that he had seen “many evidence” that part of his customers is now “super careful” with their expenses.

“They don’t buy, they don’t even go to shops and we see traffic,” said Rees.

Crocs said he would continue to withdraw from the reduction of his products, warning that this could have an additional impact on sales.

Before next year’s football world cup in the United States, Mexico and Canada and at the Los Angeles 2028 Olympic Games, Rees said consumers are migrating to athletic products. “

His comments came after Crocs declared a turnover in the second quarter of $ 1.1 billion, an increase of 3% compared to the same period last year.

The company also has the heydude relaxed shoe brand, after taking control of $ 2.5 billion at the end of 2021.