Cybertruck is collapsing from Tesla’s second -hand car

The Tesla Cybertruck was supposed to be the future. Unveiled in a 2019 event, which is now infamous where its supposedly “ball test” windows broke on stage, the science fiction pick-up, with its polarizing design in stainless steel, was excited by the CEO Elon Musk as an indestructible vehicle which would completely disturb the lucrative market of trucks.

Today, this future looks like a commercial flop. The prices of used cybertrucks are in a free fall, an astonishing collapse which has become the most visible symbol of the deep and growing crisis in Tesla.

According to new data from the Cargurus automotive market, the average price of a used cybertruck plunged 30.35% over the past year, now oscillating about $ 84,027. This dizzying drop for what was once one of the most anticipated vehicles in history is a major blow for Musk, confirming that Cybertruck failed to find a consumer audience.

The collapse of the market used reflects its disastrous performance on the new market. In the second quarter of this year, Tesla sold only 4,306 cybertrucks, a decrease of 50.8% compared to the same period in 2024, according to data from Cox Automotive Kelley Blue Book.

A brand level collapse

Cybertruck failure is the attack edge of a much more important problem for the company. The same data from Cargurus reveal that the Tesla prices used as a whole have now dropped below the average for the entire American used cars market.

At the beginning of August, the average price of all used vehicles in the United States was $ 28,048. The average price of an used Tesla was only $ 27,852, down 14% from one year to the next. This is a shocking development for a brand that has always ordered a premium price, especially since the market average includes low -budget cars. It shows a fundamental imbalance: an increasing number of owners seek to unload their teslas, but fewer buyers are ready to intervene.

The damage is on a brand scale. The average price used of a model S is down by almost 23% in annual sliding. The luxury SUV of model X is down by almost 16%. Even the Y model, the best -selling electric vehicle in the world, has seen its price used drop by almost 12%.

The musk factor

So what happened? The answer lies in the former endless CEO of the company. Elon Musk’s increasingly controversial political actions have alienated the heart of Tesla’s original customers: environmental buyers and liberal buyers.

Its very publicized role in the infamous government of government efficiency (DOGE) – which has reduced the federal and licensed budgets of employees – as well as its promotion of far -right and white supremacist ideas on its social network X, has fundamentally harmed the Tesla brand. The result was the world protests outside of Tesla exhibition halls and a sharp drop in sales and profits from the company.

In the second quarter, the net turnover of the car manufacturer fell 16.3% compared to the same period last year. While Musk recently fell from its official government role to focus on Tesla, the path of the company’s image repair seems incredibly long.

Cybertruck, formerly the ultimate symbol of Musk’s futuristic vision, has now become the ultimate symbol of the decline of its brand.

Our grip

The market accident used by Cybertruck is both a symptom and a signal. It highlights the demand for decline, the faux steps of production and the risk of reputation. To make Tesla rebound, he may need to reconsider prices, marketing strategy and public positioning. Until then, even Tesla’s futuristic lighthouse cannot replace the drop in the vitality of the brand.