DreamWorks co -founder Jeffrey Katzenberg joins the Kimbal Musk drone entertainment company

Katzenberg thinks that drones are about to redefine entertainment, and he joins Nova Sky Stories – the live entertainment company founded and led by Kimbal Musk – to help shape this future. On Friday, the company announced that Katzenberg joined as a strategic advisor and Wndrco, the technological investment company he co -founded, participates in a larger $ 50 million financing cycle.

Innovation in technology and programming of drone equipment, combined with Musk’s creative vision for the medium, have opened a “completely new canvas for narration,” said Katzenberg Fortune in an interview before the announcement.

“We are going to create original characters and original stories that can only be told with this technology. The only way you can tell these stories will be in the sky, in size, let’s hope interactively with the public,” said Katzenberg.

Founded by Musk during the pandemic, Nova Sky Stories acquired the Affairs of Intel’s Intel drones and its fleet of 9,000 drones in 2022. Since then, Musk’s company has worked to improve the capacities of drones and Airborne shows that drones have set up, extending the duration and sophistication of performance. One of the first performances of Nova Sky was an event at the Burning Man Festival in 2022 that Katzenberg, who attended the festival, had witnessed. A swarm of 1,000 drones spoke of a giant morphing face that hovered over revelers.

Musk, who is a member of the board of directors of SpaceX and Tesla, who are part of the commercial empire of his brother Elon, compares today Drone Entertainment in the first days of Disney animation efforts. The eight -minute black and white cartoon coil Willie steam boatReleased in 1928, the animation combination potential showed with a synchronized soundtrack. In 10 years, Disney has done Snow White and the Seven DwarfsThe first animated feature film, and always considered one of the greatest films of all time.

While Nova Sky Stories strives to make drone Entertainment snow White Moment, Musk says that the company focuses on things such as adding voice and interactive elements.

“We are innovating on a real character who will speak to the public or interact with the public,” explains Musk Fortune, Noting that unlike a two -dimensional screen, drones are a physical environment. “The character can come 10 feet from you.”

Katzenberg, who supervised some of Disney’s biggest successes in the 1980s and early 1990s, then was the pioneer of computer -generated animated films at DreamWorks, is the perfect partner for Nova Sky, explains Musk. The first Drone Show Codeleved with Katzenberg will make its debut in 2026. The company will constitute an intellectual property library, known as Katzenberg, while it pursues the objective of presenting drone “brand entertainment” shows to an audience of 50,000 to 80,000 people at the world stadiums.

“When you think about it today, these stages are most often empty,” says Katzenberg. “There are about two things in these stadiums today: major sporting events … and concerts,” he says. “Well, what to say that in five years, there is not a third leg for this stool?”

As for the drones themselves, Nova Sky does not disclose the cost of each machine. But the plan is to build much more – up to 25,000 next year, explains Musk. The financing of $ 50 million, the first of Nova Sky since its acquisition of the Intel drone company, will help.

“This is a cash business,” says Katzenberg, “so that capital is on a scale and to build and build the fleet.”