Evoke sees a 3% increase in income in the first half of 2025 -

Evoke is the last game company to publish a positive report in its first half of 2025. The owner of William Hill, 888, and Mr. Green saw a 3% increase in annual shift for his overall income, but his profits before interest, taxes, amortization and amortization (EBITDA) have jumped in annual shift.

He attributes this growth to his strategic plans. This is in particular “intelligent automation” and “data information”. In the report, he indicates that thanks to his data team, he was able to generate an “11% increase on the other of the average income per user” for the first half of 2025.

Of course, he mentions the culture of the company, but also mentions that she succeeded thanks to her “distinct marks”. In particular, it attributes a new marketing scheme for William Hill as success, “taking advantage of heritage and force” that the brand carries in particular to the United Kingdom.

It expects to see the third quarter has reached 5 to 9% for growth and plans another H2 managed to follow since the first half.

CEO of Evoke comments on the success of the company

Per Widerström, CEO of Evoke, said:

“We see clear evidence of the transformation and operational reset that we have undertaken, the group offering continuous growth of income, considerably improved profitability and significant deleveraging during the first half.

“Improvement of financial performance is the result of substantial strategic progress, concentrating resources in our main markets and performing a short -term turnaround, while investing in the creation of stronger capacities to support long -term, sustainable and profitable growth.

“After having delivered four consecutive growth quarters, we are well placed to stimulate continuous progress, supported by our main market posts, our established brands, our exceptional products and a clear customer proposal.

“The acceleration of T2 performance, as well as a solid pipeline for improving operational efficiency and initiatives, underlie our confidence in better growth in H2 and the reiterated management of income from 5 to 9% and an adjusted ebitda margin of at least 20% in 2025, while we continue to execute our plans to create a significant shareholder value.”

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