Hayden Brown, CEO of Upwork: “There will be a lot of work for humans, even if AI agents do more”

Good morning. DayForce will today publish its annual Pulse survey among around 7,000 workers in six countries, showing that 71% of workers have not received an AI training in the past year, even if 63% of workers say that the development of these skills is important. The result is that 27% of workers interviewed say they use AI at work, compared to 87% of executives and 57% of managers.
Another fascinating front in the war for AI talents is independent platforms. On the one hand, companies like Upwork and Fiverr have suffered because a generative AI has disrupted simple contract jobs such as copying and translation. But I recently talked with Upwork CEO Hayden Brown, how AI allows the platform to win more business from larger business customers. She quotes research showing that 63% of managers believe that they have no adequate talent internally, which may explain why skills research and fast engineering increased by more than 50% on Upwork in the last quarter. Some questions to think:
What is “AI” talent? Brown says that there are 250,000 IA experts on its platform, including 80,000 in the United States-“Companies are looking for creativity, problem solving, judgment, people who can quickly increase a learning curve as technology changes,” she says, “so it leads to this AI general profile which becomes much more sought after in our ecosystem.” While AI applies to different tasks, functional expertise is as coveted as technical expertise. And how do you know if these AI skills are real? Check the notes.
What is the future of concert workers? The unemployment rate for generation Z is more than double the national rate, which means that independent work can be a necessity as much as a choice. Although the lack of advantages, the risk of professional exhaustion and isolation are clear risks, Brown says that the desire for flexibility is strong. “The younger generations do not want to be linked to a single employer,” said Brown, arguing that a portfolio approach allows several income flows and allows workers to “optimize around where the return on investment is the highest”.
How do the best leaders think of AI? The leaders who hire entrepreneurs to replace more expensive full -time workers probably consider AI as another economy tool. Those who rather consider a flexible talent basin as a strategic advantage in the construction of a dynamic and flexible company probably better. Brown, for his part, argues that “there will be a lot of work for humans, even if AI agents do more”.
Contact the CEO every day via Diane Brady in Diane.brady@fortune.com
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The CEO Daily is compiled and edited by Joey Abrams and Jim Edwards.
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