How the region15 evolves immersive entertainment with un university horror and more

Las Vegas Immersive Entertainment Hub Area15 is five years old, celebrating the arrival of its second phase of development on September 17. The main attraction of zone 2, Horror Universal has unleashed, opened its doors during the summer to attract seasonal tourists, but the rest of the offers follow the step of the year.

After the guest visit of IO9 to Universal Horror Unleashed, Io9 discussed with Mark Stutzman, director of technology of the region15, on the new way of discovering Vegas through futuristic visions of participatory entertainment. And it all really started with a rave culture.

“The original idea was:” Let’s use it for the festival field “.” Stutzman shared, “We decided it was too hot, and we put a warehouse, and we said:” Let’s make festivals in the warehouse. And then we said: “Well, shoot, why don’t we start to create this immersive destination in a way?” And this is where it all started, and One Zone One just managed to succeed for us. »»

Meow Wolf, the interactive art portal storyteller who arose across the country, was only the beginning as the first anchor of one zone.

“All those who come to the region15 come (for) immersive experiences, right? Like, that’s all their goal. And therefore obviously the area one side, Meow Wolf is our anchor tenant and they did an excellent job to continue driving,” he said.

ONE Zone offers an AR and VR game buffet and visual procedures among its selections of music, restoration and shopping powered at the neon level. Stutzman continued: “We have 80 acres here to develop, and Universal is our anchor tenant in zone two of a project in Quinclais immersive experiences which are engaging. »»

Area15 discovers its own technological border which is more attractive for generation X, millennials and generation Z than major major online IP centers. The unusual horror unleashed, like Meow Wolf, is leaning into the amusing parallel dimension of the region15 to the nostalgia of the Casino du Strip. The premise of Meow Wolf is that it is a portal to other kingdoms beyond its sawn grocery store; You must seek beyond the means of unraveling and discovering its labyrinths of mixing genre of the cosmic and fantastic adventure.

Likewise, the Universal Desert Horrors Way acts as a storage installation of the studio tradition which, because it was placed on the dimensional earth inspired by the Rift of the Stutzman zone developed: “We have built a lot of these experiences and we strongly relied on the RA and virtual reality and all these other cool technologies, but it is really a technology that should be the catalyst factor. What should be the most forward is the performance and experience and history and emotional connectivity to content, which is the reason why we mean more on intellectual property. horror.”

The alternative universe is more for those looking for it with Easter eggs in the area of ​​the area that speaks to it, but the retailers inside will not necessarily cross; It is just a delicious nugget of tradition that brings a sort of futuristic and futuristic and multidimensional edge to space.

“We will have similar in three and four, but we will have other nice things that we have launched, like The John Wick experienceWhich is a partnership with Lionsgate, another incredibly strong IP owner. John Wick was incredibly successful, in a way beyond our models, “he said about the continent Las Vegas. You cannot stay there because, well, things become hairy as soon as you try to register – when you arrive at the same time as John during one of his tiffs against the high table.

“In a way, we love the top and zone two will be crazy with all the different experiences,” said Stutzman about the current development. He will include a carousel of interdimensional creature, a drop trip and an plane hollowed out with his own concept of aerial universe airline. But a great thing for the CTO is that at the heart of technology, there are still artists at work.

“Art has obviously always been a large part of who we are, so we really wanted to attach it to it and we will really have art visits. And we don’t want to look in a cheesy way. We want to look seriously because it is a pretty impressive collection. ”

He also noted that the region15 seeks to cultivate the artistic scene of Las Vegas through community artistic events in addition to the facilities of the festival surrounding the external areas. “We will have a lot of musicians there just entertaining, then we will also launch raves, but it will really be an incredible space.”

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