Jimmy Donaldson de MRBEAST warns against “scary moments” for content creators after the launch of OPENAI Sora

“When IA videos are as good as normal videos, I wonder what it will do in YouTube and what impact it will have on millions of creators who currently create content to earn a living … scary times,” Donaldson said on X on Sunday.

Donaldson’s concerns followed by OPENAI’s release of a SORA social media platform capable of generating short videos by AI, including those of individuals who “download” on the application. Meta launched its similar platform for generation of vibes videos last month.

Other content creators have talked about the ramifications of platforms like Sora. The YouTuber Casey Neistat, which has more than 12.6 million subscribers on the site, described the Sora application as a “Tiktok clone where each video is an AI” in a video published on Sunday.

However, Donaldson did not hesitate to embark on technology. In July, Donaldson published a tool providing youtube miniature images generated by AI, but deleted the functionality about a week later after strong criticisms from other creators. He said he would replace the tool with links to human artists accepting orders.

“I care more than any of you could not imagine it of the YouTube community,” he said in a video. “It makes me deeply sad when I do something that disturbs the people of the community.”

Beast Philanthropy, a non -profit branch of MRBEAST, announced in February a partnership with Light AI, which has developed an AI -based tool to diagnose group A Streptococcus infection via a smartphone photo. The partnership will be used to send 10,000 of these tests to African patients.

AI and creators’ economy

The video content generated by AI has become an increasing concern for online creators. While more than 80 % of Instagram content creators said IA tools for their content, especially to generate images and videos, a third party said they had concerns about the quality of the IA content, and 45 % said that technology would make human creators stand out, according to a 2024 hypeauditor survey.

The IA robots have already made their way on platforms like YouTube, with virtual YouTubers, or vtubers like Bloo, totaling 2.7 million subscribers and more than 700 million video views. According to Jordi Van Den Bussche, the youtubeur known as Kwebbelkop who created Bloo, the character’s videos reported more than millions of dollars in income.

In 2023, a Snapchat user created an AI version of herself in which more than a thousand “boyfriends” paid $ 1 per minute to converse with their virtual girlfriend. Caryn Marjorie, the designer behind the robot, said Fortune She won $ 71,610 after a week of beta tests.

Despite the anxiety of certain users, not everyone considers AI as a bad thing for content creators. Amjad Hanif, responsible for YouTube in charge of the payments and the products of the creators, said Fortune In 2024, that technology could help standardize the rules of the game between creators who may not have the same resources as Donaldson.

“Until now, it was necessary a team made up of someone like Jimmy to be able to produce a large part of the effects – visual quality, visual imagery -,” said Hanif, referring to Donaldson. “(AI) will make it accessible to a much wider group of creators.”

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