Manchester United confirms the agreement with the Paris partner with Parimatch
Manchester United has confirmed a new multi -year partnership with Parimatch, the operator based in Cyprus becoming the official Paris partner of the club in selected countries in Asia and the MENA region.
This is an important affair for both parties, Parimatch adding to its Premier League imprint, following previous agreements with Chelsea, Everton, Leicester City, Aston Villa, Brighton & Hove Albion and Southampton.
The sports betting brand recently confirmed a partnership agreement through Les Pennines with Leeds United, with a leading brand to display on the left round of match shirts, in exhibitions at Elland Road and on the Thorp Arch training ground, and the LED and media substantive positioning.
Betfred is the existing Paris partner of Manchester United on the British market and in certain parts of Europe.
As for Manchester United, the link with Parimatch is the last sponsorship agreement to be obtained by the new business director, Marc Armstrong.
It will not be an option on the ground for head coach Ruben Amorim, but the capture of Armstrong from Paris Saint-Germain is crucial for the Old Trafford Club, while he seeks to accelerate sponsorship income, to compensate for a lack of sporting success.
Under the direction of the co -owner Sir Jim Ratcliffe, United seeks to catch up with the rivals of Premier League in terms of commercial growth, Liverpool and Manchester City known to have left them on annual commercial income.
Man United is continuing spree sponsorship
Last week, Man United announced that the giant of soft drinks Coca-Cola as a new partner in the United Kingdom and Europe, while the company Fintech Sokin agreed as a official partner of global solutions for club business.
Parimatch completes the hat -trick, while an agreement is supposed to be for the recently renovated Carrington training field
Fans of Manchester United through Asia and Mena will see the distinct brand of yellow and black Parimatch in good place during television programs, with general advertising of LED perimeter included. Other initiatives and experiences of fans will be included, in a partnership that “goes beyond business”, according to the CEO of the company, Sergey Portnov:
“When we see greatness, we recognize it immediately. Manchester United represents everything we defend – ambition, excellence and uncompromising motivation to succeed. ”
Marc Armstrong de Manchester United welcomed the last partner of the club, declaring, “We are pleased to welcome Paritch as a new partner of Manchester United in some parts of Asia and MENA.
“Parimatch has an impressive record to work with the main sports organizations and we are impatient to build a successful relationship that engages our fans in these key regions.”
Image credit: Lukaszbaczek / X
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