McDonald’s brings the monopoly for the first time since the “McMillions” crook was exhibited for stealing 24 million dollars in price

The Monopoly promotion, introduced in 1987, has become a marketing phenomenon, offering customers the possibility of gaining prices ranging from free meals to houses, cars and cash jackpots to a million dollars. However, from 1989 to 2001, the game was marred by a vast conspiracy led by Jerome P. Jacobson, a security guard who managed the distribution of winning parts. Jacobson, known as “Uncle Jerry”, systematically stole great value players and distributed them to a network that included family, friends and partners of the crowd, which costs 24 million dollars in McDonald’s and cheat of regular customers of major prices. The FBI finally discovered the scam McMillion $.

In response to the scandal, McDonald’s dismissed its marketing agency and replaced the Monopoly game with other promotions, including playing time for American stores after 2015. The return of Monopoly in 2025 is delivered with large safety upgrades: customers will now be collected and re -evaluate the two physical stickers and digital pieces, but all items must be Scanned and followed by the McDonald application, where new Safegtues and independent offices.

Players can earn a price range, including:

• 1 million dollars in cash
• A Jeep Grand Cherokee Limited 2026
• A million Miles of American Airlines
• Dream vacations
• $ 10,000 Lowe’s Shopping Sprees

More than 30 menu items have playing parts and the use of the application offers both bonus chances and an easier way to follow the rewards. Currently in the application offers customers reward points and chances of playing.

The return is both a game of nostalgia and a strategic sales push for McDonald’s. The last few months have seen the company resume a momentum in American sales with film links and new menu items. Analysts suggest that the monopoly return could reconnect offset customers and strengthen brand fidelity, while testing if improved security can erase the memory of one of the most notorious scams of American companies.

For this story, Fortune Used a generative AI to help an initial project. An editor checked the accuracy of the information before the publication.