Microsoft Boss says that his new web browsing experience infused in AI is like “a little angel on your shoulder doing the boring hard work”

Microsoft jumps in the AI navigator wars with a bet what to do with your browser Edge Your new personal assistant will help compete with Google Chrome, as well as projects from Openai and Perplexity.
Instead of creating an entirely new browser, the company has reorganized its Edge web browser with “Copilot mode”, which allows AI to do hard tasks for you. While you sit and look at, Microsoft’s Copilot tool can control your tabs, visit websites and even book restaurant reservations in what the CEO of Microsoft AI, Mustafa Suleyman, calls a “magic experience”.
“It’s almost like having a little angel on your shoulder to do the hard work boring to read criticism, to make price comparisons, to synthesize research, but instead that it happens far from you, you can really see it in real time that takes place before your eyes,” said Suleyman The penis.
Copilot will be able to click on the buttons, do research and “read” the reviews on the basis of a user’s command, said Suleyman. Instead of a chatppt style summary where you get the information you ask in a separate window, the co -pilot mode is more like your browser controls a personal assistant. However, if the user wants to intervene at any time, he said, he said, and the features of the AI are not compulsory.
“You will always have control, and I think transparency creates confidence,” said Suleyman.
Microsoft’s approach to Navigation on AI web differs from that of the main browser, Google Chrome. Google in June published the “AI mode” in Chrome, which allows users to ask more complex questions and in several parts compared to normal research, but the results are always isolated on a separate summary tab. Suleyman thinks that Microsoft’s advances to browse the AI to give you a step ahead.
“We were very deliberate and cautious, and this will pay dividends because we have a whole set of features that no one on the market has today,” said Suleyman. “I think we are actually in advance.”
Google did not immediately respond to FortuneComment request.
However, Microsoft faces a difficult battle to face the market share of 69% chrome. The Edge browser is currently in third place around the world, with a market share of 5%. The competition also warms.
The startup Ai Perplexity (which called on $ 34.5 billion to try to buy Chrome earlier this year) launched its AI web browser comet in July, and Openai would be close to the publication of its own web browser. Google, for its part, seems to follow Edge by “developing more advanced agent capabilities for Gemini in Chrome which can perform tasks in several stages for you from start to finish, such as grocery command,” he said in a blog post last week.
Despite the chances, Suleyman is optimistic, and the rated people will want to use an AI browser because it will make their lives easier.
“In a few years, it will do all the work for you, and you will supervise it passively, direct it, by giving comments,” he said. “I think it’s going to be a magical experience and many people will choose to move to this.”
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