Openai officially launches the Sora 2 video generator, now with a social flow

False videos are about to appear less false, for better or for worse. Tuesday, Openai announced the release of Sora 2, the latest version of its flagship model for the audio and video generation. And, as indicated above, the launch of the model is accompanied by a new social application designed to allow people to share their videos generated by AI, creating an endless parchment of strange content which will almost surely fry the brain of people.

In an ad video which, according to the company, was entirely generated by Sora 2, a manufactured version of the CEO of Openai, Sam Altman, called the model “the most powerful imagination engine ever built”. The objective of the update seems to be what OpenAi calls “global simulation”, trying to recreate with precision the physics of the real world. The company has emphasized the highlighting of videos of people who travel realistically. The company admits that it is still imperfect, but affirms that Sora 2 is “better to obey the laws of physics compared to previous systems”. OPENAI also claims that the model is much better for monitoring complex instructions and can now produce several different plans depending on an prompt.

Sound on. pic.twitter.com/qhdxq6ubt

– Openai (@openai) September 30, 2025

Then there is the Sora app. Like rumors and reported by Wired, the Sora application is a completely flow of videos created via the OPENAI videos generation model. The application offers a vertical parchment to move to videos, which are served according to a recommendation algorithm. Users will be able to fit into a video via a feature called “Cameo”, which forces users to record a video of themselves to check their identity and, in the words of Openai, “capture your resemblance”. Insert a disturbing needle fall here. Other users will also be able to use your resemblance in videos.

Although your resemblance can be used by others, Openai insists that the user controls. “You alone decide who can use your cameo, and you can revoke access or delete any video that includes it at any time. Videos containing cameras of you, including the drafts created by other people, are visible by you at any time,” he said.

Openai has made it a point of insisting that it “breathes” the social application of Sora. Users will be able to define their own flow by telling the model what they want to see, and the company affirms that it “did not optimize the time spent in flow, and we explicitly designed the application to maximize creation, not consumption”. Creation is also time spent in the application, of course, but whatever. The company also claims that adolescent users will be subject to strict limits, with a ceiling on the number of videos they can see per day and the restrictions on how their resemblance can be used.

The company also said that it did not currently have a plan to monetize the application … with the exception of the plan that it had to monetize the application. “Transparently, our only current plan is to give users the possibility of paying a certain amount to generate an additional video if there is too much request compared to the calculation available. As the application evolves, we will openly communicate changes in our approach here, while continuing to keep the well-being of users as the main objective.” Basically, there will be a limit of the quantity that you can generate unless you pay for more. And it is not as if it were particularly difficult to see advertisements working in the flow, but the company does not specifically say that this will come (although it does not exclude it either explicitly).

The Sora app, which is only invited, can be downloaded from iOS by users in the United States and Canada, with deployment plans beyond North America soon. It will be free to start. As for Sora 2 himself, it is available for Chatgpt Pro users (this is the level of $ 200 per month) for the moment.