Pop Mart shares soar 11% while the CEO announces a new mini labu

The stock increased up to 11% to 310.6 dollars in Hong Kong, the highest level since the company became public in December 2020. This has informed previous losses up to 4.7%, because some analysts reported concerns concerning the longer term for popular Pop Mart characters.

Wang told a profit call that even he could not precisely predict the growth in profits in a worldwide collection for Labu dolls. He said that, while earlier this year, Pop Mart hoped to reach 20 billion yuan ($ 2.8 billion), he now thinks that 30 billion yuan “would be quite easy”. A new Labu mini-verse will be launched this week, added Wang, without giving more details.

Pop Mart’s turnover increased by 204% in annual shift to 13.88 billion yuan in the first half of 2025, according to a statement from the company on Tuesday. This beat the average estimate of analysts of 13.76 billion yuan and compared to growth of 62% during the same period a year ago. Net profit jumped 397% to 4.57 billion yuan.

More stores

Pop Mart based in Beijing is underway with its global expansion plan, taking advantage of global craze on Labubus – Plulush toys that have transformed into Pop Culture phenomenon on Western markets, in particular the United States, its revenues abroad increased by 440% to 5.6 billion yuan in the first six months of the year.

Pop Mart expects the total number of foreign stores to exceed 200 by the end of the year, up its current 140, said the current Moon Duk II operational agent. The expansion of stores will remain rapid on the American market in the coming at two years, said his co-co-si colleague.

“We believe that the strong capacity of Pop Mart in the incubation and the functioning of the IP and the expansion abroad will continue to underlie its solid growth dynamics” in the second period, wrote Citigroup Inc. analysts, including Lydia Ling.

Others have adopted a more cautious view. The main intellectual property of Pop Mart, including his Labu dolls, “always see high uncertainties in long -term popularity,” said Morningstar Inc. analyst Jeff Zhang.

The growth of the net store in mainland China will not exceed 10 this year, according to Wednesday’s call, because the company wishes to focus on improving the operations of each existing store instead of developing aggressively.

The popularity of Labubus is due in part to the company’s blind packaging approach for many of its products, a draw for customers curious to know what is inside. The revenues of monsters, the series of toys which includes Labubu, reached 4.81 billion yuan, against 626.8 million yuan for the same period last year.

Pop Mart will continue to extend its global footprint by establishing offline channels in the main monuments, intensifying investments in its website and self-developed applications, and aimed at collaborating with more brands and international artists, according to its profit statement.