Pop Mart unleashes his Blind Box collection ‘Chucky’ just in time for Halloween

Pop Mart, supplier of Labu, branch into the world of frightening pop culture collecting objects with a little help of Crisp. The drop in Blind Box arrives on September 12, timed to coincide with the Halloween season and aimed at strengthening the list of characters influenced by the company’s animation. During the recent comic strip of San Diego, Pop Mart caused the Monsters Big Into Energy, Skullpanda and Peach Riot series, as well as its last Star Wars double.

During the IO9 overview at the SDCC, Emily Brough, head of the IP license in Pop Mart in the Americas, spoke of the plans of the company leading to Halloween. “We have this incredible product and these incredible characters, then we simply extend excitement and innovation at each point of contact with our fans. We love doing this and we like to continue to bring the creativity of our characters,” she said about the creation of experiences around specific seasons, including the spooking Crisp release.

THE Crisp Collab is such a natural choice for horror fans. It will include Toy Box style packaging for various incarnations of the character through the heritage of Don Mancini’s franchise. “We like to rely, in particular in the United States, Halloween is such a significant party, so we had a lot of fun here with the development of products,” said Brough about the universal terrorist toy pictures that goes mini and in the craze of the blind box.

While someone is afraid of having a chucky 1: 1, I am more comfortable with a miniature threat or drawing a Glen or Tiffany. “We made them rather cute because that’s what we do. There will be more and more Halloween outing and other key holidays for us,” said Brough.

We hope for a second series of Crisp Blind boxes because, as fans know, there are so many variants of movies and the television show on which we would like to get our hands – we give a phantom chucky, the colonel, even more of Tiffany and Glen (DA).

Brough continued: “We are delighted to provide collaborations (Top IP) of beloved studios from around the world, and we also continue to build our list of artists and have the list of artists with whom we work with reflecting the diversity of the markets in which we are. So, we are very, very delighted to continue to bring new artists and new IPs, then to prolong these stories in the Pop Mart universe. ”. “”

Regarding the excitement for their existing licenses and their original IP drops, Brough explained how the new Toy Titan aims to hire his audience.

“There is so much beautiful narration within all the characters. At the heart, we are an entertainment business of pop culture and we work with these incredible independent artists from around the world to give life to their characters and really give life to the narration thanks to the conception to collect, (but) we are looking for ways to continue to extend their stories,” she said about the potential for their properties, life in other entertainment media.

“We have made a little (through) a short animation for social media channels to share a little more about the history of the series or the stories of the characters and each series really builds the story or the personality of each person. This is something we do now and we are impatient to continue to develop the narration in a new and innovative way.”

When we asked if this implies American versions of pop-up and themed park offers abroad to meet Labu, Brough does not deny that this could be in progress.

“Later this year, we will examine certain pop-up boutique experiences, and we will continue to extend them throughout the later this year, but also until next year,” she said.

As for obtaining immersive experiences such as Popland in the United States, she added: “It is a format that we have around the world and that we have seen a lot of success, so we are looking forward to bringing it to the United States as well as some of these offline experiences. Popland is developing the means to extend this. ”

Discover the Crisp Place in the gallery below. Buy online here or from your local Pop Mart location from September 12.

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