Samsung Fridge obtains advertisements

If your house is your temple – the last place where you can escape the outside landscape outside the display panels, screen advertisements, bus advertisements, train ads and television advertisements – know that the Mongolian Horde of advertising seeks to break down your fortress walls. The new Samsung program for his smart house includes paste ads in his ultra-cottage refrigerators with screens. Do not worry, you can reject some of these announcements, but the only way to get rid of them completely is to disconnect your internet refrigerator.

Android Authority first spotted changes in the latest firmware update that pushes the announcements to certain users as part of a “pilot program”. Samsung said on the site that advertisements would appear on “some family hub refrigerator cover screens” when the refrigerator is inactive. Users will be able to reject advertisements and they will not repercussions while the advertising campaign is underway.

Ads will not appear when users have screens to show the albums of the weather or photos. These HUB family refrigerators with screens start at $ 1,800 (on sale against $ 2,332 PDSF) and no longer become expensive from there. Earlier this year, Samsung showed me several of his main devices that he pushed for 2025, including a four -door model with a much smaller 9 -inch screen that has “IA Home” rather than the Full Family Hub suite. There is no reason why Samsung can not update its devices with screens to display advertisements, from its last $ 1,100 to measure from Jet Ai Ultra to its oven to make $ 2300.

I contacted Samsung to find out if the company had announcements on more devices, and we will update this story if we hear more. The possibility of OTA updates showing advertisements prevented me from embracing any type of smart house technology based on the screen. If I can’t stand the endless parade of low quality ads on YouTube, how could I be at home if my oven shows me advertisements for hair loss supplements? I like to cook whenever I have a free moment and I use this time to break with the omnipresent glow of the screens.

The future of Smart Home is an advertisement advertising

While intelligent home devices become more sophisticated, they will inevitably start to push you to buy things. The initial demos of Alexa + Amazon updates – a reinforced intelligent house AI – explained how the smarter assistant could fill a basket for you simply by describing what you wanted to cook. What ingredients obtain superior invoicing? Although Amazon has not revealed its formula for which the grocery store goes to your basket, you only have to look at the current state of Amazon.com to find out that it will probably be ready to pay for a “sponsored” position.

I can’t help but imagine how the announcements will be inextricably linked to the future of smart houses. Google is currently working with TCL to stick its Gemini AI directly in televisions, allowing users to ask questions on their screen beyond what to look at then. Samsung works on a similar home AI that she showed at IFA 2025. The IA vision companion of the Korean technology giant provides “personalized recommendations” for televisions, but the final goal is to stick smart house speakers compatible with AI everywhere in the house. The AI ​​will speak to you and organize calendar events on your behalf. It does not seem too far to see how he could try to advertise you as well.

You can attend this best with another manufacturer of LG household appliances. At IFA, I stayed for an extremely long demo which could only be described as a denying Let him beaver The fever dreams of the advantages of living in a fully interconnected house. Before wondering, yes, LG had an actor to stick several plastic vegetables in a false refrigerator. The number of screens that LG would remain in your kitchen is already left, but will add the AI, which will decide which meals you need to cook and what ingredients you should buy. With the new intelligent house technology, there are even more opportunities for companies to stick advertisements opposite, even if we do not know that they are advertisements.