Super bowl’s advertising spots that cost millions of people, a song already exhausted even if the event is even more than 150 days

Nbcuniversal, which has the rights of the Super Bowl next February, completely sold an advertising inventory during the big match, he announced on Wednesday, one day before the start of the regular NFL season.

Beyond that, the media company declared that 90% of its NFL inventory of NFL non-subuper-bol for this season, which includes the 20th consecutive season of Sunday evening football On NBC, is also taken into account.

Regarding the Super Bowl, the brands of CPG, entertainment, finance and alcohol continue to be the main categories, noted the company in a press release, while the pharmaceutical, entertaining and QSR brands increase all NFL expenses. There are more than 150 partners signed in this season Snf,, Of which almost 40 are the newcomers.

Advertisers are also increasingly considering the digital opportunities of the Super Bowl. The NBCU, which will broadcast the big game on Peacock, recorded a 20% increase in digital investments compared to the last Super Bowl to which it had the rights in 2022.

Overall, this NFL season is already “the most profitable of NBCU to date”, according to Peter Lazarus, EVP, NBC Sports and Olympics, Advertising and Partnerships.

“Leaving the strongest sports in advance in the history of our company, the Super Bowl LX has aroused extraordinary interest from brands and allowed us to sell our advertising inventory earlier than ever,” Lazarus said in the press release. “With a monumental year to come, we are proud of the incredible impulse so far and are delighted to offer both fans and brands a list of unrivaled sports programs starting with the kick -off of the NFL.”

Through the amounts: The announcement was long to come. In June, Variety reported that the inventory of the NBCU Super Bowl approached an inventory of closed counters, and the Super Bowl Inventory seems to be snatched faster each year while advertisers rush to lock an inventory of expensive ads which is largely considered to be one of the rare ways remaining in the media to reach a general public.

However, September is particularly early for a sale. Fox, who had the rights to this year’s Super Bowl, announced last November that it was mainly sold from the inventory of Super Bowl ads, although it was hung on a little more inventory before announcing a complete sale a few weeks before the match.

Super bowl advertisements also continue to be high. The top prices for the Fox game exceeded $ 7 million for a 30 -second place, with a few places just before the match of up to $ 8 million; NBCU has requested similar prices, according to Variety.

This report was initially published by Brew Marketing.

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