Target and Ulta have just broken up: employees have raised red flags on the flight at stall

The two retailers announced today that they had “mutually agreed” to end the expiration partnership of their current agreement in August 2026, but will continue to operate online and in stores until then.

Rick Gomez, Executive Vice-President of Target and Commercial Director, said in a press release that the retailer is “proud of our common success” with Ulta, and that he “remains determined to offer the beauty experience that consumers expect from Target”.

The end of the partnership comes after the president and chief executive officer of Ulta, Kecia Steelman, declared during a conference in April that the two “outstanding” the expansion of the workshop in the workshop, seeking to “take advantage of learning” and would create “even greater value” for the partnership.

A few weeks before this announcement, Target employees had gone to Reddit to share red flags with the link – pointing to the display, in sub -employment, the cannibalization of pedestrian traffic and a disappointing customer experience. After today’s news, Redditors in R / Ulta and R / Target, many of whom claim to be ancient and current employees, echoed similar feelings. A poster that said they had worked in a shop store for three years said they were “not surprised at all” that the partnership ended.

Target opened 610 In-shops Ulta shops since the partnership was announced in 2021 as a means of developing the scope of Ulta and extending Target goods into prestigious cosmetics.

Target focused on the growth of its beauty assortment beyond its Ulta stores, launching 2,000 products and 50 new brands in February. He also added beauty articles to his Bullseye playground this summer, Gomez said in May.

But the end of the partnership seems to be another target blow, which has experienced six consecutive months of decreasing pedestrian traffic since efforts to return to Dei’s efforts in January. Ulta, meanwhile, has increased sales since entering its recovery plan this year.

This report was initially published by Brew at retail.