October 5, 2025

The founder of Masterclass says that CEOs who do not use daily AI are only 80% as good as their peers – he saved an entire work day thanks to a personalized GPT

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Anxiety in relation to an AI future has slipped into almost all the corners of the workplace. Junior staff members were concerned about automation for managers fearing non-record, no one feels entirely safe.

Even CEOs are not immune: almost three -quarters say they fear losing their jobs if they cannot provide business results with AI.

But David Rogier is not one of them. The founder and CEO of Masterclass considers AI not as a threat but as an accelerator, which is already reshaped in the way he works daily.

“If you are not using AI and you are CEO, what are you doing?” Rogier said Fortune. “You are caught up. You say to yourself: “I only want to be 80% as productive as possible. »»

According to his counting, being a “heavy user” of the technology made him so effective that he recovered the equivalent of all day at work, the time he now trains in the parts of the company that require the most of his leadership.

Masterclass CEO uses eight distinct AI tools

With so many different AI tools on the market, it is impossible to simply use one and to be a time maximum. Instead, Rogier’s “CEO pile” consists of more than half a dozen llms.

The AI ​​Main assistance from Rogier is a personalized version of Chatgpt called “Davidify” which synthesizes all its notes. If he needs to write an email or a speech, all he has to do is invite him with a few chips, and she will write it in his style.

Its AI battery also includes:

  • Gamma: “Build my decks all hands faster and much prettier”
  • Make.com + todoist + chatgpt: “Automatically self-prorizes my task list every night. The more 50 tasks and try to prioritize.”
  • Notebook: “Take all the Youtube talks and the academic newspapers that I want to watch and read and make me a 15 -minute podcast for my walks.”
  • Kind: “Quick products models lead to much faster feedback loops.”
  • Custody: “I ask Chris Voss and Mark Cuban and don’t worry about bothering them.”
  • Claude projects: “Responsible for our customer demographic data. I ask him for real -time comments on new ideas.”
  • Sun: “Surprisingly? The best personalized work reading lists (and training).”

How CEOs adopt AI at the workplace

Rogier was not alone in his embrace of the AI. CEOs, especially in the technology sector, see the daily use of AI as table issues to remain competitive.

Microsoft CEO Satya Nadella said that GPT-5 in Microsoft Co-Pilot 365 was “part of my daily workflow, adding a new layer of intelligence covering all my applications”. In fact, the billionaire uses generative technology to generate summary of meetings, project updates, monitor productivity, etc.

Likewise, the CEO of Nvidia, Jensen Huang, uses AI as a learning and research tool, most often using Perplexity and Chatgpt.

“I use (ia) as a tutor every day,” said Huang at the Milken Institute World Conference earlier this year. “In the fields that are new enough for me, I could say:” Start by explaining myself as if I were a 12 -year -old child “, then progress in a doctoral level over time.”

Other technology leaders have gone even further with their use of AI. The CEOs such as Eric Yuan by Zoom and Sebastian Siemiatkowski of Klarna both appeared on recent income calls using video replicas generated by the AI ​​which pronounce scripted remarks in their voice and their resemblance. And Klarna went so far as to open a “Hotline CEO” 24/7, a service that exploits the inequalities of customers 24 hours a day, responding in the conversational style of Siemiatkowski in English and Swedish.

The AI ​​only improving over time, these CEOs have at least an example of how technology can be integrated throughout their work – and probably expect their employees to do the same.

Global Forum fortune returns on October 26 to 27, 2025 in Riyadh. CEOs and world leaders will meet for a dynamic event only invitation that shapes the future of business. Request an invitation.


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