The pedestrian traffic of the American Eagle fell in the aftermath of the controversy of Sydney Sweeney Ad

American Eagle launched his campaign, “Sydney Sweeney has an excellent Jean”, on July 23. For the first full week after the campaign, which started on July 27, its pedestrian traffic decreased by 3.9% in annual shift. In the two full weeks preceding the campaign, its traffic increased compared to last year, up 5.9% over the week that started 6 and 4.9% in July the week that started on July 13.

The last week (from August 3 to August 9) experienced fees of foot traffic among some of the direct competitors of the retailer for young clothing buyers, but not as steep as the 9% drop in annual shift in American Eagle. Abercrombie & Fitch experienced lower pedestrian traffic (-3.3%), as well as H&M (-4.9%), GAP (-2.8%) and Urban Outfitters (-2.7%), by Pass_by.

The correlation, as always, is not a causality, so we do not know if the Sweeney campaign has directly had an impact on the pedestrian traffic of American Eagle.

Retail Brew asked American Eagle to comment on foot traffic data. We have asked if, according to his own data, traffic and sales have increased or decreased since the launch of the campaign. American Eagle did not respond.

As we mentioned earlier, some criticized the campaign for what they claim to be eugenic nuances and to be overexualized, while others, including the New York Post, rejected criticism as a “crazy crowd”. The campaign vocal defenders are President Donald Trump, Vice-President JD Vance and Senator Ted Cruz.

This report was initially published by Brew at retail.