The powerful American consumer continues to raise prices as retail increases by 0.5% in July

Retail sales increased 0.5% last month, a 0.9% slowdown in June, revised upwards, according to the report of the trade department published on Friday. The pace in July corresponded to the estimates of economists.

The increases followed two consecutive months of drop in expenses – a decline of 0.1% in April and a slowdown of 0.9% in May.

The exclusion of automotive sales, which have been volatile since Trump imposed prices on many foreign manufacturing treatments, retail sales increased by 0.3%.

Auto sales increased by 1.6%. They seem to have returned roughly the expenses normalized after a wave in March and April when the Americans tried to get ahead of 25% of Trump’s rights on cars and imported parts, then a collapse after that, according to Samuel Tombs, American chief economist at Pantheon Macroeconomics.

Data has shown solid expenses in many retail sectors. Business in clothing stores increased by 0.7% while online retailers experienced a 0.8% increase. Home business and furniture stores increased by 1.4%.

However, in electronic stores, sales fell 0.6%. And the business of restaurants, the component of the solitary services of the census office report and a discretionary spending barometer, dropped by 0.4%, but buyers focus on consumption at home to save money.

Expenses still seem to resist while Trump’s price leads to a slowdown in hiring and the price increase for buyers.

Earlier this month, the Labor Department indicated that the hiring of the United States strongly slows Trump’s trade policies to paralyze businesses and raise concerns about the greatest economy in the world. US employers only added 73,000 jobs last month, the Labor Department reported on August 9, short of the expected 115,000.

Another government report, published on Tuesday on American inflation, has shown that inflation was unchanged in July, the rise in prices of certain imported goods was offset by the drop in gas and grocery prices, which leaves global prices modestly higher than a year ago.

Consumer prices increased by 2.7% in July compared to the previous year, the same as the previous month and more than one post-pandemic hollow of 2.3% in April. Excluding the volatile food and energy categories, basic prices increased by 3.1%, compared to 2.9% in June. The two figures are greater than the target of 2% of the federal reserve.

On a monthly basis, prices increased by 0.2% in July, against 0.3% the previous month, while basic prices increased by 0.3%, a little faster than 0.2% in June.

The new figures suggest that the slowdown in rent increases and cheaper gas compensate for certain impacts of Trump’s radical rates.

Many companies probably absorb a large part of the cost of tasks. Consumer prices are probably reflected a certain impact on the universal price of 10% that Trump imposed in April, as well as higher tasks on countries like China and Canada.

But that can change. The wholesale inflation of the United States has been expressed unexpectedly last month, reporting that Trump taxes increase costs and that higher prices for consumers can be underway.

The Labor Department reported on Thursday that its production price index – which measures inflation before hitting consumers – increased by 0.9% last month from June, bigger leap in more than three years. Compared to a year earlier, wholesale prices increased by 3.3%. The figures were much higher than the economists had not planned.

The report comes as the main retailers like Walmart and Target should report their budget budgetary profits reports from next week. Analysts will study the reports to see how the retailers absorb the costs and how much they transmit to buyers. They will also want to have an overview of the consumer behavior state before the critical seasons of fall and winter holidays.

In May, Walmart, the largest retailer in the country, warned that it had increased prices on bananas imported from Costa Rica by 50 cents per book to 54 cents, but it noted that a large bite for buyers would not begin to appear before June and July. The retailer’s financial director John David Rainey told the Associated Press that he thought that the car seats made in China that were sold for $ 350 at Walmart would likely cost additional $ 100 customers.

But a growing list of companies, including Procter & Gamble, E.LF. Cosmetics, Black & Decker and Ralph Lauren have told investors in recent weeks that they have been planning or had already increased prices.

Some, like the Warby Parker glasses retailer, try to be selective and try to focus on increasing prices on their premium products in order to compensate for the higher costs of prices.

Warby Parker has removed the production of China, where it plans to bring the percentage of all costs of goods sold at the end of the year. But it also has to deal with higher prices costs in other countries.

Warby Parker told analysts last Thursday that he planned to keep his $ 95 option. But this increases prices on certain types of objectives. He also wishes to respond more to older buyers who need a more expensive progressive objective. Warby Parker said that progressives, trifocals and bifocals represent around 40% of all prescription units sold on an industry scale. But only 23% of Warby Parker’s activities are now made up of progressives. The leaders of the company said that progressives are its highest offer and offer the most beneficial margins.

“We were able to quickly deploy selected strategic price increases that benefited our growth,” said Warby Parker last week in Neil Blumenthal, co-president and Co-PDG.