The transunion report shows a growing play activity among millennials and generation Z
The Transunion Credit Report Agency has published a new report indicating that generation Z and generation Y were the main engines of a 30% increase in Paris 2025 activity.
The data compares favorably to 25% for the same period last year, the report decomposing the specific types of Paris in which people are involved.
Transunion is a global data and information company that has compiled information for decades. As part of its latest Paris report in the United States, the company has provided monitoring of the most occupied segments in various mobile game applications.
The report perfected these players spending $ 50 or more per month, by receiving in the markets in which they participate, as well as in demographic reflection on these users.
It was interesting to note that the study revealed that physical casinos were always the number one platform for bets, just in front of online sports betting, and although the figures increased in all the fields of the millennials, it was only the online sports book activity that increased for Gen Z.
This part of the report showed respective increases of 9%, 7%, 11%, 7%, 7%, 9%and 11%in the activity of Paris millennials in the following categories: Casino (Terre), Casino (online), Sportsbook (LAND), Sportsbook (online), lottery (earth) and lottery (online).
The same categories for generation Z produced a number of -6%, 0%, -1%, 7%, -1%-3%.
Young adults have proven to be the most active in the gaming consumption segment in the transunion report
On demography, the data gleaned from the transunion client intelligence platform have shown that most users through the use of mobile applications were based on town planning, mainly tenants, without children.
In this data set, another indication was that the millennials were more likely to have their own house and have children, compared to generation Z.
Unsurprisingly, millennials and generation Z were more widespread among users of cryptocurrency applications compared to other populations of the population, with the game activity and the trading of crypto funded by the cryptocurrency on the applications.
“Although the game takes place in almost all generations, young adults have become the most active consumption segment,” said Declan Raines, responsible for the transunion game
“This report helps operators better understand these consumers so that they can optimize their marketing efforts.”
Image credit: Nieloup / Unsplash
The post-transunion report shows an increasing play activity among millennials and the Z generation appeared first on Readwrite.
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