TikTok creators send farewell videos to their fans before the ban in the US


With the prospect of TikTok disappearing in the US, the creators of the app spent the whole week sending good wishes to their fans.

“I never thought anyone would care what I had to say,” says Kimberly Rhoades, a comedy producer. he told his 3 million followers Thursday. “If the program goes away, it was a beautiful, beautiful journey.”

A day later, the Supreme Court dominated 9-0 to achieve A law seeking a forced sale of TikTok by its Chinese parent ByteDance or a ban on the app in the US will be blacked out as soon as Sunday, meaning it could end up online and removed from app stores run by apple and Google.

Congress passed this law, signed by President Joe Bidenciting national security concerns over TikTok’s data collection and communications with China.

In next video On Friday, Rhoades hummed about 30 seconds of “Taps,” a military song often played at funerals. He concluded by saying, “It was an honor to make you laugh.”

The future of TikTok in the US it is now in the hands of the President-elect Donald Trumpwho initially favored the TikTok ban during his first tenure, but has changed his mind on this matter. In December, Trump he asked the Supreme Court that suspending the implementation of the law and allow the administration “the opportunity to follow the political agenda of the questions involved in the case.”

Writing Friday on his Truth Social TV show, Trump wrote, “My opinion on TikTok will be made soon, but I will have to take some time to review the situation. TikTok CEO Chew Chew is one of several technology leaders expected to be present at Trump’s inauguration in Washington, DC, on Monday. In a short video, Chew thanked Trump “for his commitment to working with us to find a solution that makes TikTok available” in the US.

Giovanna Gonzalez of Chicago demonstrates outside the US Capitol following a press conference held by TikTok developers to voice their opposition to the “Protecting Americans from Foreign Adversary Controlled Application Act,” in anticipation of the TikTok bill being passed in the House of Representatives, on Capitol Hill in Washington, US, March 12, 2024.

Craig Hudson Reuters

Whether or not Trump eventually finds a way to keep the app alive for American consumers, many TikTok creators have been preparing for its demise, telling their fans to find them on other platforms such as Google’s YouTube and Shave and Facebook and Instagram, CNBC already report. RedNoteChinese social media app and Similar to TikTok, it rose to the top of the Apple app on Monday, indicating that TikTok’s millions of users are looking for alternatives.

The migration of the creator seems to be getting better as the deadline for the ban approaches. Influencers like Megan Cruz used their farewell videos as an opportunity to showcase the benefits of TikTok.

‘Everyone had the potential to be a leader’

“People were doing things like BookTok and FilmTok and the idea of ​​doing social media on TikTok because you didn’t have to be a big producer,” Cruz said. in the video it was written earlier this week. “There was an incentive for people to join the conversation because everyone had the ability to be a leader in the conversation, to make a point that affected millions of people.”

TikTok’s reputation as a viral sensation began in 2017, when ByteDance spent nearly $1 billion to acquire a startup called Musical.ly. ByteDance combined with Musical.ly and TikTok the following year.

TikTok took off in the US at the time, mainly as an app that young people used for short dance and lip sync videos. TikTok’s big break came during the lockdown period of 2020, when consumers were looking for ways to pass the time and connect with others online.

The app was so successful that internet giants Meta and Google launched copycats. Meta launched Reels for US Instagram users in August 2020 and added it to Facebook. Google released YouTube Shorts in the US in March 2021.

Despite the competition, TikTok continued to grow.

TikTok has about 115 million monthly users in the US, compared to 258 million for YouTube, 253 million for Facebook and 131 million for Instagram, according to market intelligence firm Sensor Tower.

Although TikTok leaves its competitors behind in terms of total users, the Chinese app has become a hub for creators, which is defined as users with more than 1,000 followers. TikTok has about 8.5 million users in the US who belong to the group, compared to 5.2 million on Instagram and 1.1 million on YouTube, according to HypeAuditor, an advertising platform.

Frank McCourt’s online business support group Project Rights announced on January 9, that it has proposed to buy TikTok from ByteDance in an undisclosed manner. McCourt told CNBC on Friday that “we, I believe, are the only candidates” who meet the requirements to eliminate Chinese technology.

If ByteDance decides to sell, the buyer could spend between $40 billion and $50 billion, according to estimates. compare TikTok’s actions in the US from the Vice President of CFRA Research Angelo Zino.

Some producers, waiting for closure, are letting their fans know where to find them. Some are encouraging users to unfollow them on Meta’s posts, or encouraging them to take a break from social media altogether.

“I’ve heard a lot of people say that when TikTok goes away, you’re just going to cut TV out of your life and I encourage that – it’s probably going to be healthier for you,” Jack Ryan said. creator with 2 million TikTok followers, in the video On Thursday, he thanked his fans for their support.

“I have Instagram. I have a lot of followers there, but don’t follow me on Instagram,” Ryan added. “Don’t go that far. Brain rot. It’s bad.”

Jonas Gindin, who has more than 400,000 Tiktok followers, said in a video that a year and a half ago he was waiting tables while trying to become an actor in Los Angeles. He was not having much luck.

After gaining a fanbase on TikTok, Gindin said he could continue to create content on the app.

“When we cook, it’s a ride, man,” said Gindin. “Every time I see someone say something good, it means the world, bro.”

SEE: It’s up to Apple and Google if they want to keep TikTok in their app stores, says NSA’s Gerstell

It's up to Apple and Google if they want to keep TikTok in their app stores, says NSA's Gerstell




2025-01-18 12:00:01
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