Toyota reduces prospects for pricing concerns while profit plunges 37%

The Japanese car manufacturer said he had based his report on the assumption that Trump’s prices on Japan exports, including cars, would be 12.5% from this month. From now on, they are 15%.

The best car manufacturer in the world also manufactures vehicles in Mexico and Canada. Toyota’s benefit in the last quarter totaled 841 billion yen, or $ 5.7 billion, against 1.33 Billion from Yens in the same previous period. Its quarterly sales increased by 3%.

The status of these exports is not clear since Mexico and Canada are beneficiaries of the American Agreement of Mexico Canada, renegotiated from a pact of the 1990s during the first mandate of Trump, which eliminated most of the prices and commercial barriers between the three countries.

The benefit of April-June of Toyota Motor Corp. Total 841 billion yen ($ 5.7 billion), compared to 1.33 Billion of Yen in the same period of 2024. The quarterly sales increased by 3% to 12 yen billions (82 billion dollars).

Toyota said the prices cost its quarterly operating profit of 450 billion yen ($ 3 billion). Cost reduction efforts and the negative impact of an unfavorable exchange rate also harmed its results.

The company, which manufactures the luxury models Camry Sedan and Lexus, provides for a profit of 2.66 yen billions ($ 18 billion) for the full financial year ending in March 2026, decreasing compared to a previous forecast for a profit of 3.1 Billions of Yen ($ 21 billion). Toyota won nearly 4.8 yen billions in the previous year.

“Despite a difficult external environment, we have continued to make complete investments, as well as improvements such as the increase in unit sales, cost reductions and widen -value benefits of the value chain,” Toyota said in a statement that described his efforts to minimize the impact of prices.

In terms of retail, Toyota sold 2.4 million vehicles worldwide, with growing sales in Japan, North America and Europe compared to the previous year, when the global retail trade has totaled 2.2 million vehicles.

Analysts claim that Toyota is probably among the worst strikers by prices among global companies, even compared to other Japanese car manufacturers.

Also on Thursday, Toyota announced that it was building a new car assembly plant in Japan that it expects to be operational in the early 2030s. It acquired a site in Toyota City, Aichi Prefecture, in the center of Japan, where the automaker has its head office.

The models to be produced are still undecided, but the factory will be part of the company’s plan to maintain a production capacity of 3 million vehicles in Japan, according to Toyota. Ensured as “a plant of the future”, it will also include new technologies adapted to what Toyota said he was a diversified workforce.