Trump sound cryptographic companies planning to launch a public company dedicated to the family

The proposal also provides that Eric Trump and Donald Trump Jr. sit on the board of directors and hopes to raise $ 1.5 billion to finance the new company.

If the plan is advancing, that would be the last addition to the Trump family’s rapidly growing cryptographic empire. The Trump family announced for the first time the Crypto Liberty Crypto project last fall, launching a series of products, including the WLFI token, which reported $ 550 million in sales, as well as its own stablecoin, USD1.

A World Liberty spokesperson refused to comment. Eric Trump and Donald Trump Jr. spokesperson did not respond to requests for comments.

The planned cash company intervenes in the middle of a boom of the so-called “cash companies of digital assets” or listed companies on the stock market which hold large hiding places of cryptocurrency on their balance sheets. Depending on the details shared with investors, the cash company planned for the World Liberty token is a shellfish company which is already registered with the Nasdaq and which it has already acquired.

The concept of Crypto cash companies was launched by billionaire Michael Saylor, who redid his microstrategy software company in a vehicle to acquire Bitcoin in 2020, then renamed the computer strategy in 2025. Traders quickly saw the actions of the company as the Bitcoin price increased.

For the strategy, the tactic has proven to be so successful that it has accumulated more than $ 72 billion in the cryptocurrency and reached market capitalization of almost $ 113 billion, despite the number of revenues of $ 115 million in the second quarter of 2025.

Cryptographic investors have seen the boom in the strategy assessment and followed suit. The first copies included a low-budget hotel business in Japan, which started adding Bitcoin in 2024, as well as a handful of other companies that joined the trend later that year.

But this year, practice has accelerated. There are now cash companies for Ethereum, the second largest cryptocurrency in the world. There are also others for an increasing number of cryptocurrencies, including Litecoin, Su and Ethena. Meanwhile, another Trump family business, Trump Media, bought $ 2 billion in Bitcoin earlier this summer for his own treasure.

Defenders say that cash companies allow traditional investors, which can be forced by what they can exchange by brokerage houses like Vanguard, exchange cryptocurrencies and expose themselves to the digital asset market.

But an increasing number of investors have warned that the trend is a fashion and say that many of these companies can be at risk of collapsing as the current crypto boom is calculated.

In addition to World Liberty Financial, which promises to launch different decentralized financial applications built around his token and stablecoin, President Donald Trump and First Lady Melania Trump both launched their own same. Eric and Donald Jr. are also deeply involved in the blockchain industry, including their support from a Bitcoin extraction company.