Trump weighs on the latest online crisis of Maga: the Cracker Barrel logo

The drop in the restaurant chain Cracker Barrel recently made the unfortunate decision to rename its sign, which – if you have already spent time in a shopping center in the state on the side of a motorway – you will probably recognize. The old sign, which we are now told is “emblematic”, previously presented a mascot known as “Uncle Herschel” (based on the real uncle of the store’s founder) and a barrel. The new sign, a study in bland minimalism, Nixes both a barrel and the uncle Herschel, replacing them with a vaguely rounded and cylindrical form that could look like a barrel if you fold with very hard eyes and meet your eyes a little. In general, the public consensus seems to be as follows: the new sign is terrible.

Today, even a simple change of business brand cannot escape the terrible digital link of politicization and invective known as social media, where the misstep of unhappy marketing of Cracker Barrel was quickly transmogrified into a sort of harmful “awake” conspiracy to destroy an American brand formerly proud. The last victim of the “right -wing cancellation culture”, Cracker Barrel has since been subject to a significant drop in market value, calls for a boycott, and now, the Trump’s last attempt to grasp the good vestigian will remains in its Maga database increasingly sour.

During the past year, Trump has increasingly alienated his voters by adopting prices (bad for small businesses), AI (bad for workers), capitalism sponsored by the state (bad for the “free market”) and the military industrial complex (bad for everyone), while continuing foreign wars (something he promised not to do) and to perpetually kick the licensees. Given that Trump can not hold significantly from his campaign promises (except that of the psychotically reprimand to the American immigrant population), the only real remaining tactic of the White House is to cling to questionable controversies on social networks and the signal of virtue at its base that, despite many broken promises, his heart is still in the right place.

Thus, Tuesday, Trump and his friends were predictable in the “scandal” of Cracker Barrel and planted a flag. “Cracker Barrel is expected to return to the old logo, admit an error based on the customer’s response (the ultimate survey) and manage the business better than ever,” wrote Trump on his social media platform, Truth Social on Tuesday. “They obtained a billion dollars in free advertising if they play their cards. The White House sounded with a simple tweet: “Go wake up, go for it.”

Trump’s Dofus offspring, Donald Trump Jr., also occupied battle stations on social networks. “Wtf is wrong with @crackerbarrel ??!” The president’s wild -eyed spawn wrote on X, marking the unfortunate chain of restaurants. A herd of right -wing influencers has followed suit, launching low criticism at the restaurant to arouse their supporters.

Maga has criticized the new Cracker Barrel logo as “awake”, but we don’t know what is exactly awake on this. As far as I know, there is no far left district devoted to the elimination of America from white capitalist oppression posed by barrels. Indeed, there is nothing particularly political in the logo – it looks terrible. As Note Forbes, it is not a particularly unique choice of design either, because “modern minimalist trends see many societies erase the personality of their logos, often leaving their names written in simple police.” If you have been in a McDonald’s at any time in recent years, you will know this strangely boring architectural style.

If there is something that could be interpreted as “awake” – adjacent to the brand change, it is that Cracker Barrel has a relatively new CEO, Julie Felss Masino, who is, you know, a woman. In the eyes of Maga’s most cheeky ideologues, it would seem to make her alone a rental of diversity worthy of suspicion which is now necessarily desecrated from a traditional beloved brand with a sly sneaky erasure.

“The new Cracker Barrel logo is not an accident – this is the CEO project Julie Fels Masino”, Whine Woke War Room, an X conservative account. “She abandoned a beloved American aesthetic and replaced it with a sterile and soulless brand.”

Those who close to the White House even sought to legally attack the restaurant, taking the efforts to mark a strange war of symbolic culture points to a completely different level. Indeed, America First Legal, the legal non -profit organization founded by Wh Ghoul Stephen Miller, announced last week that he had filed “civil rights complaints calling for federal and state investigations” on Cracker Barrel on what he called “illegal discrimination”. What the law firm seems to be referring is the business policies in the company in the company, but if we discover that there are laws against poor graphic design, we will update this message.

What seems the most notable about the episode of Cracker Barrel is how the bread and circumstances feel. More than any other administration in recent memory (including Trump’s first mandate), this particular government seems obsessed by committing it a time and non -unsubstantial resources to purely symbolic gestures and conversations, be it, the fries or the ass of Sydney Sweeney. At least a democratic legislator seems to have resumed this, and summed it up well on Tuesday: “You find it difficult to reach both ends, put food on the table and offer you fundamental health care. Donald Trump focuses on the new Cracker Barrel logo, ”wrote Cracker Barrel’s Pramila Jayapal representative.