Why do European Paris operators leave the United States?
In the past year, several European Paris operators have broken their ties with the United States and left the market.
This happens at a time when the market, especially sports betting, is flourishing in the United States. After the Supreme Court canceled the law on professional and amateur sports protection in 2018, states across the country adopted laws to legalize sports betting, with many American operators thrive.
In 2025, the sports betting market should reach $ 18.51 billion, income between 2025 and 2029 should display an annual growth rate of 7.89%.
Although these figures seem attractive, a number of European companies have recently lost.
Which European Paris operators have left the United States?
It was in July 2024 when the parent company of sports betting and games companies, Super Group, announced that it would leave the Sports Books in the United States due to the lack of profitability.
The company has Betway, an online and play sports betting company, as well as the Multibrand online casino spin.
The German brand Tipico announced an agreement to sell its American Sports Casino and Casino platform in June 2024, with the Leofegas group, which is part of MGM Resorts International, the purchase.
The Evoke brand, formerly 888 Holdings Limited, first shared its strategic examination of US operations B2C in March 2024 before later announcing the sale of its American B2C assets during the same month.
Betfred Sportsbook is another which has announced its intention to officially close its sports betting operations in Pennsylvania, which relates in July of this year. The brand started its foray into the United States in 2020 and signed a partnership at the Wind Creek Bethlehem Casino.
Earlier in the year, in January, Betfred left Nevada after other outings at the end of 2024.
Why do some operators choose to change their goal?
Although not all the operators who have come out are not transparent on the reasons that are, some shared the first details when updating updates.
Lack of a profitability path
During the announcement for the first time of its intention to leave the United States, Super Group said that the decision to close its sports book operations in the nine states in which she operated came after “the completion of an extensive internal exam”.
The CEO, Neal Menashe, said that the exam had led them not to be able to “see a long -term path to the profitability of the sportsbook product”.
While the company has chosen to get out of the point of view of Sportsbook, it continued its Igaming presence in the country.
A year later, in July 2025, Super Group said he had made the decision to leave Igaming in the United States. “However, recent regulatory developments combined with the continuous evaluation of capital allowances have led us to believe that our strict obstacle for the return to capital will probably not be satisfied on this market so early,” the CEO said.
“ Intense competition ” explains the operator
When Evoke shared that he undertook a strategic examination of his American B2C operations, he explained an overview of how the company was arguing. Later, he announced a sale of his American B2C assets at Hard Rock Digital.
“The gross beneficiary margin in the United States is lower than the level of the group, reflecting significant operating costs on the market, including tasks, market access costs and license costs, in addition to intense competition from well-capitalized practice,” the press release said.
“The group has determined that its current structure will not optimize the yields and launched a strategic examination of operations.”
The company 888 of the company was active in four states, with Si Sportsbook and Si Casino in Michigan, if Sportsbook in Colorado and Virginie and 888Casino in New Jersey.
“Intense competition” is very obvious, with certain major players dominating the market. At the beginning of the year, Reuters described the large world of sports betting as a “narrowing” because he said that the Draftkings and Fanduel have around 80% of the American market.
Those who have the domination of the market generally have the finances of the main efforts of marketing, product development and scale, which can leave others on the back.
Not all leave, because rumors circulate on the big brand
Although there have been a number of European Paris operators leaving the United States lately, not everyone has the same point of view.
In early May, rumors began to circulate according to which the Coates family, which owns BET365, could consider a partial or even complete sale of the company. This could be worth up to 9 billion pounds sterling ($ 12 billion.) The Guardian said that talks had taken place with Wall Street banks and US advisers.
The company was a moderate success in the United States, some wondering if the company will eventually leave the United Kingdom for the American market.
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