William Hill breaks down the promotion of games of chance, says a British watchdog -

The United Kingdom’s advertising authority has judged that William Hill had broken consumer protection regulations with recent promotion.

ASA has judged that the British channel of Paris William Hill has broken the regulations that protect consumers by encouraging “irresponsible” game practices in a recent promotion in one of its locations. The problem stems from a good emitted to a customer offering a “cash match of £ 5 on any game”, exchangeable within seven hours. Emitted at 11:51 a.m. on April 3, it was redeemable between 5:20 p.m. and 11:59 p.m. the same day for customers with 50 pounds sterling or more before 5:20 p.m.

What happened against consumer protection regulations

The guard dog judged that this was “socially undesirable by encouraging irresponsible use”, with the problem focused on nature sensitive to promotion. However, William Hill, while recognizing that the time window was the same day as the previous game, argued that the good had not generated urgent pressure to continue playing, with very few customers ” taking the good offer in the two hours.

The majority would have waited at least three hours, which, according to the Paris channel, meant that customers left and then returned. William Hill maintains that this contradicts “the suggestion that the buyout window has put pressure on customers to stay in a shop or extend their game”.

The company also said that all the staff of their Paris stores obtain the right training to identify and act on signs of damage linked to the game, including repeated visits. He was also pointed out to ASA that William Hill’s game machines provide guests to reminds them of their time and passes, while allowing customers to set their own limits.

Nevertheless, the ASA finally ruled that the time between the moment when the good was issued and when it was redeemable created an “incentive for the play repeated in a short term”. This goes against consumer protection regulations concerning play -related damage.

There is no fine for the promotion, but the ASA clearly said that the good cannot be executed and that the future promotions of William Hill should not encourage the irresponsible game.

Featured image: Flickr, under CC license by 2.0

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